Author Archives: Corey Zaloom

Brand Your Events With Snapchat Geofilters

Your band has a show coming up. You've become one with the glow of the phone screen and even look forward to seeing what fans share on social media. They are snapchatting away! But who wants to spend time adding text to a snap. You have to click the button,...

Case Study: Sharon Jones & The Dap-Kings “It’s A Holiday Soul Party”

GOALS Sharon Jones & The Dap-Kings have done a lot of things: they've released six records, received a Grammy nom for 2014's Give The People What They Want, performed on countless TV shows and specials, and travelled the world spreading their uni...

Snapchat Tips, Tricks & Best Practices

Snapchat! All the kids are doin' it! I'm not going to pretend that Snapchat is the right platform for everyone, but it might be time to add it to your social strategy if your fan base is young and digitally engaged. Snapchat is quickly growing in popular...