Your band has a show coming up. You’ve become one with the glow of the phone screen and even look forward to seeing what fans share on social media. They are snapchatting away! But who wants to spend time adding text to a snap. You have to click the button, type the text, choose the… Read more »
Posts By: Corey Zaloom
Case Study: Sharon Jones & The Dap-Kings “It’s A Holiday Soul Party”
GOALS Sharon Jones & The Dap-Kings have done a lot of things: they’ve released six records, received a Grammy nom for 2014’s Give The People What They Want, performed on countless TV shows and specials, and travelled the world spreading their unique brand of soul. And yet, the band had never released a proper holiday album… Read more »
Snapchat Tips, Tricks & Best Practices
Snapchat! All the kids are doin’ it! I’m not going to pretend that Snapchat is the right platform for everyone, but it might be time to add it to your social strategy if your fan base is young and digitally engaged. Snapchat is quickly growing in popularity, with over 100 million daily active users. More… Read more »
Write An Email Newsletter Your Fans Will Love
Why are email newsletters so boring? It’s easy to blame the format itself: email marketing is one of the oldest channels of our internet era. We’ve spent the entirety of our online lives receiving mostly-boring and frequently unwanted marketing emails. Yet, a wanted email, one that a fan has opted-in to receive, still converts better… Read more »
Love Gaming? Meet Twitch.
Do you or your artists have a passion for gaming? Is it a struggle to talk about an upcoming record but easy to have an in-depth conversation about Counter-Strike? It might be time to setup a profile on the social video platform, Twitch. Before you run away screaming “NO MORE SOCIAL NETWORKS,” let me explain… Read more »
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