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Marketing
5.13.2019
Spotify Unveils New Ad Studio Metrics To Measure ROI
Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...
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Marketing
1.3.2019
So You’re Thinking About Advertising on Spotify?
Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners&n...