Posts By: Jeremy Rosen

5 Ways for Musicians to Use Facebook Video

2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. The Orchard has been working with Facebook’s video offering… Read more »

Master Your Calls-To-Action & Video on Facebook

Compared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people during that first stop using the new Calls-To-Action feature in concert with video content and page design. Few brands use… Read more »

An Approach to Facebook in Early 2015

Facebook has announced a trio of changes to their platform in recent months that will finish rolling out this coming January. As they did earlier this year, the social network is working to enhance the user experience and increase revenue, feed their growth in mobile usage and at the same time accelerate the maturation of their video offering…. Read more »

Make GIFs from YouTube Videos

Do you have trouble creating teasers for your YouTube videos? Sure, we all do! Welcome to a new, simple-to-use service called GIF YouTube. Simply visit any YouTube video. We’ll try this lovely intro video for EchoBoom Sports’ Arrival release: Then, add GIF to the domain, like so: Pick a start time and length. Then click… Read more »

Annotations 2: Revenge of the Annotations

My friend Matt Gielen and I discuss all aspects of running YouTube channels from the very small to the cliched 30,000 foot view. Matt’s as old a hand at YouTube as you can get and has done great work leading the audience development effort at Frederator Studios, distributors of the finest animated shows on YouTube…. Read more »