Posts By: Jenn Schwartz

New Features to Snap About


At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »

Now On Instagram Stories: Links, Live, Mentions and Boomerang


You know those features you’ve had on your Snapchat wish list? Well, you must have been good this year, because Instagram Stories just launched them. Users now have the ability to post links, live streams, tags and Boomerangs within Stories. Let’s walk through these new tools and how they’ll benefit you long into 2017. 

Disappearing Content is Here to Stay: Why You Should Care


By now, you’ve heard the buzz around Snapchat, every millennial’s favorite social platform. The app revolves around Stories, or a stitched-together series of photos and videos that disappear after 24 hours. Users adorn their Stories in doodles, text and silly lenses like the classic “face swap” that allows friends, family members and sometimes even dogs to swap faces. What did… Read more »

Keep Calm & Instagram On: A Guide to Surviving the New Feed


If you’re an Instagram user, you’ve likely seen brands and influencers alike posting pleas for you to turn on post notifications before Instagram updates their feed. And if you’ve heeded them all, you’re probably about ready to delete Instagram from your phone altogether. If the Instagram algorithm apocalypse has you worried (or numb from all the buzzing… Read more »