With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking. So we’ve gathered a few ideas outside of the typical… Read more »
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »
Polls are having a huge moment in the social media spotlight. Instagram even launched Story polls this past October in reaction to a sudden wave of interest. You see, over the summer, teen poll / compliment app TBH and Snapchat poll app Polly became the app store’s runaway successes unbeknownst to adults. The platforms empowered high… Read more »
At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »
Snapchat has come a long way in the past year. They went public, and yes, they began producing their own Spectacles, but the app also made a number of updates that made it more fun (and valuable) than ever to be an artist on Snapchat. Once the best kept secret of experimental marketers, it’s now… Read more »
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