Author Archives: Jenn Schwartz

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Think Outside The Feed: DMs & Augmented Reality

With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...

Snapchat Tips, Tricks & Best Practices: 2018 Edition

A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its...

You Should Be Using Instagram Polls – Here’s Why

Polls are having a huge moment in the social media spotlight. Instagram even launched Story polls this past October in reaction to a sudden wave of interest. You see, over the summer, teen poll / compliment app TBH and Snapchat poll app Polly became the app...

New Features to Snap About

At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists' everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms...

Snapchat Tips, Tricks & Best Practices: 2017 Edition

Snapchat has come a long way in the past year. They went public, and yes, they began producing their own Spectacles, but the app also made a number of updates that made it more fun (and valuable) than ever to be an artist on Snapchat. Once the best kept ...