Posts By: Mike Baldo

How to Build a Video Strategy with YouTube Traffic Sources


Developing a successful video strategy involves significant consideration and planning in the content, production and promotion of a given campaign. Without sufficient data on which to base key decisions, a strong campaign could miss the mark completely if the audience and YouTube ecosystem aren’t considered as well. The best way to produce a successful video campaign is… Read more »

Unlock Video Rankings With YouTube’s Music Insights


Music ranking and charts have been evolving ever since digital became a viable consumption method. From physical to downloads and downloads to streaming, video is now taking hold as a strong indicator of chart ranking among labels and artists. YouTube’s definitively made itself the premier destination for streaming video, but also one of the best… Read more »

New Focus for YouTube Artists


Earlier this week, YouTube announced a new music-centric site called YouTube for Artists, geared toward helping artists grow on the platform. As YouTube’s user base continues to expand and evolve, more creators are turning from amateur to pro. Both the quality and quantity of the music they’re making are rapidly increasing, making YouTube one of… Read more »