In the last few months, YouTube has been implementing new controls and guidelines in order to address advertiser concerns around where their ads are placed. These protocols encourage brands to resume their campaigns and end the so-called “adpocalypse” — or major marketer boycotting due to ads running alongside inappropriate or hateful videos. It seems that YouTube’s actions have had the… Read more »
Say Goodbye To YouTube Annotations
Effective today, May 2nd, YouTube has turned off the ability to add or edit annotations. Moving forward, users will only being able to delete existing annotations and any others that remain will continue to display on desktop computers. Annotations editor was launched back in 2008, before the world went truly mobile. A lot has changed since then and now that… Read more »
What’s on YouTube… for Christmas?
Boost Your Channel Audience with YouTube Translation Tools
When uploading a new video on YouTube, there are a few basic to do’s to make sure your content is discoverable across the platform, for instance a compelling title and an optimised description. But that’s not all: Considering that 60% of a channel’s views come from outside its home country, including metadata in multiple languages is… Read more »
Engage Your Fans Through YouTube Poll Cards
It’s been a while since YouTube rolled out its Cards feature — the mobile-friendly evolution of annotations — which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards: Video or Playlist, Channel, Donation and Link (which includes both Merch and Associated Website) — check… Read more »