Author Archives: Nathan Day

Dare to “Daydream” with YouTube’s VR Platform

Last year, YouTube announced support for 360º/Virtual Reality video on desktop, mobile and the Google Cardboard viewer. It has become a popular format for creators and the $16 Cardboard headset is now more ubiquitous than any of its competitors. To keep ...

Creating a YouTube Strategy Without Official Music Videos

YouTube has become the most accessible resource for rich media and drives our demand for variety in unprecedented ways. Over the years, music has cemented itself as a pillar of the YouTube ecosystem, and we expect that same level of variety to suit our list...