Author Archives: Olivia Hansen

Stranger Things’ S U R V I V E Bring You More of What You Crave

By now, if you haven't indulged in a Stranger Things binge, you (insert any out-of-touch idiom here). The show has garnered many an enthusiastic fan, all thrilled by the nostalgic scenes that pay homage to ET, Poltergeist, Stand By Me and other 80s classics...

Creating Customer Avatars: Better Target Your Audience

Avatars: they don't just Airbend anymore (or interact with the Na'vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better exp...

Painting a New Canvas for Digital Advertising

Billed as a “A full-screen ad experience... [that brings] brands and products to life on mobile,” Facebook Canvas is the new way to advertise on Facebook. Summoning a full-screen creative in users' timelines that can include images, .gifs, and videos, Canva...