Posts By: Philippe Giard

Music Trends: From CD Era To Streaming Era


Once upon a time, in a world where streaming wasn’t yet created, the only way to measure the success of a song or an album was to measure the number of purchases. As with many data indicators, once the information is pulled and used, the data often loses meaning. If you think about the current streaming era, you’ll… Read more »

Festivals: Then, Now and Beyond


We’re in the throng of summer festivals, and as I recover from attending Solidays in Paris just recently, I have to reflect on the past 20 years of festivals and how things have changed (I’m not as old as that sounds, really). Here are 5 examples that stood out to me: Big screens: to see the… Read more »

The Rise of the Emoji & How It Can Work For You


Unless you’ve lived in a cave for the past few years, you should know what an emoji is. Smileys, those mini faces that smile, laugh, cry are emojis but emojis can also be small drawings of nature, food, activities, flags 🍀🍔🎶🇫🇷. Initially created in Japan in 1999 by a engineer from NTT DoCoMo’s i-mode mobile Internet, emojis really… Read more »

The Rise of Streaming, Impact on Artists & Labels, and How to Adapt


Unless you don’t work in the music business or you were on Mars for the past year, you’ve heard about it: streaming is on the rise, but unlike downloads which were more or less a transcription of the physical world into digital, streaming introduces totally different paradigms. Let’s have a look at them and their impacts on artists… Read more »

The New Music Video: Cheaper and More Social


Do you remember (or have you heard the story of) when MTV launched in the early 80s and propelled the concept of the music video, whose most known example and reference is still the 14-minute clip for Michael Jackson’s “Thriller?” It was the beginning of an era which lasted almost 25 years, where a music… Read more »