Recent rumors abound that Spotify is seeking a massive round of venture capital funding – a round that would value the company at a reported $3.5B. Initial reactions seem to be, essentially, “Wow, that’s high.” Indeed, $3.5B is a lot of money. But there are many persuasive arguments to the effect that Spotify is worth… Read more »
Newsflash: People to Pay for Digital Music; But What Does “Pay” Mean?
“Give people a choice, and they might pay for digital music, after all.” — Peter Kafka, All Things D, January 23, 2012. Damn, that Peter Kafka at the Wall Street Journal is fast. He beat me to the much-anticipated IFPI (International Federation of the Phonographic Industry) 2012 report on the state of digital, er, phonographic music…. Read more »
Goin’ Mobile: Some Stats and Tips for Mobile Marketing this Holiday Season
Digital marketing has always offered seemingly endless permutations of what one can do. This is, in fact, one of its chief allures and has kept me occupied for more than 15 years always chasing the next, (hopefully) most effective trick in the book. However, this very boundlessness is also quite often a trap, one into… Read more »