That’s not really true. Let me start differently. The music business is not broken. If I hear one more artist complain about the broken music industry and the small digital payouts, I am going to pull my hair out. (Luckily I am already bald so it is not a real concern.) If you are successful,… Read more »
Spotify Is Not a Streaming Service
Spotify is a subscription service. And subscriptions are where the money is. Here are some reasons why we think you should put your music on them. In 2012, the average yearly spend on recorded music per person in the U.S. was only $43.33 according to the U.S. Census Bureau. A Spotify or similar subscription is $9.99… Read more »
How Do You Measure Up?
You know the music industry always like to measure things. How many units sold? How high on the charts? How many Twitter followers? How many Facebook friends? And we do this to try to understand success and what the drivers of success are. Lately I’ve been measuring “engagement” and the relationship to revenue. I think… Read more »
How to Make the Most of YouTube: Think Inside The Box
There have been a lot of conversations about how to use YouTube to earn money but I want to discuss how to use YouTube as a part of a social media strategy; specifically, how to best take advantage of the description box below videos. Let’s start with this: YouTube is the place people go to… Read more »
Do YOU Know What’s Coming Next?
I remember when I started The Orchard with Richard Gottehrer back in 1997 (15 years ago!). We told people what was coming next. People didn’t ask for the information and they certainly didn’t like what we had to say. We told them during the height of the CD boom that it was all going to… Read more »