Every couple of weeks, we will be introducing you to the people that make The Orchard the well oiled machine that we all know and love. So, without further ado, we give you the first ever edition of “What the #&@$ do you do?!” Myron Machado Senior Developer Joined The Orchard May 2007 Hey… Read more »
The Orchard Has Heat!
Nothing gets the blood pumping of record geeks like us more than chart success, and last week The Orchard boasted 3 releases on the Billboard Heatseekers Top 10 – at the #1, #2, and #7 positions. Here’s a quick hit list of the charting records, and what we did to impact the campaign. It should be noted,… Read more »
The Orchard Presents… The Cherry-Pick!
One of my posts for the Daily Rind Blog was entitled the 3 P’s of marketing. Recently a student at a French University (where I had been invited to give a presentation sharing my outlook on “The Impact of Internet on the Evolution of Musical Consumption”) who had obviously been paying attention asked why I… Read more »
The Orchard SXSW Wrap Up
Well, if you were in Austin, TX last week for SXSW, we hope that you have finally made it back home safe and sound. Now that you are rested, mended, and your feet are no longer swollen…let’s recap! The Orchard hosted a Day Party this past Friday at SXSW. The party featured some delicious fried… Read more »
The Orchard Announces Cat Kreidich As Director of Retail Marketing
Today, The Orchard announced that Cat Kreidich has been named Director of Retail Marketing. Ms. Kreidich will be based in the New York office. As Director of Retail Marketing, Ms. Kreidich is responsible for revenue growth for North American digital retail outlets, conceiving and executing tailored release campaigns through creative retail promotions and pricing strategies,… Read more »