Out Today by The Orchard: Lupe Fiasco, Macy Gray & More


Leaves may be starting to fall, but great music is arising this week. Check out our new releases that will put you in the perfect mood to stroll down the color changing streets. We’ve got sultry jazz pop from your favorite 90’s goddess, Nordic rock metal fusion, and a rapper who is boldly back on scene, all with new albums Out Today.

(more…)

From Live Music To Major Wins, The Orchard Highlights The 2018 Americana Fest


For its 19th consecutive year, the Americana Music Festival and Conference took place in the heart of Nashville, kicking off September 11th and wrapping Sunday, September 16th. With dozens of showcases, panels, and parties including the Americana Honors and Awards, this year’s event was truly one for the books. The Orchard Nashville crew and a few teammates from New York City came down to celebrate with our partners and enjoy the musical talent and company.
(more…)

YouTube Introduces #Hashtags in Video Search


YouTube is working to increase video exposure and help audiences more easily find videos by giving creators the option to add hashtags to their titles and descriptions. Hashtags should already be a part of your daily social media strategy, so these should be familiar to you, but read on for some best practices for this new feature on YouTube.

Replace keywords in the title with hashtags. You have a max of 100 characters for your title, but the title should include one main target keyword, which will be representative of what your video is about. For example, if it’s a tour video you can use the hashtag #tour along with the band’s name such as #mybandtour or #mybandtour2018.

(more…)

Out Today by The Orchard: Fatherson, Ro Ransom & More


As Friday circles back around bringing a flood of new music, we’re here to highlight just a few of The Orchard’s many exceptional distributed releases to top your list. We have a few treats for you this week including a couple hard-hitting alt-rock teams along with a special new hip-hop project, all Out Today.

(more…)

Ozuna, Kelsea Ballerini & More Land 2018 American Music Award Nominations


The 2018 American Music Awards nominees arrived and we’re excited to see a few of The Orchard’s shining stars in the mix! The event will take place Tuesday, October 9th at the Microsoft Theater in Los Angeles. Broadcasted live on ABC at 8PM EST, the annual award show will be hosted by “Black-ish” star and icon, Tracee Ellis Ross.

El Cartel Records artist and King of Reggaeton Daddy Yankee is up for Favorite Artist – Latin. Just last year, The Orchard worked with El Cartel to release Daddy Yankee’s full catalog across streaming platforms, bringing the infamous Bario Fino (featuring “Gasolina”) to streaming services for the first time. Of course more recently, Daddy Yankee’s presence skyrocketed again alongside Luis Fonsi with their collaboration “Despacito,” which earned the pair two AMAs last year. With a massive presence across YouTube, Daddy Yankee continues to soar. His music video for “Dura” hit 1 billion views alone in 2018.

(more…)