What The #&@$ Do You Do, Ben?!?


Ben Wexler
Head of Claims Administration, Legal Department
Joined The Orchard on March 19, 2007

As a leader on The Orchard’s legal team, what the #&@$ do you do Ben?!?!

I handle all claims made against The Orchard’s distributed labels, acquired labels and/or owned and operated repertoire, excluding disputes relating to Rights Management (YouTube, YouTube Red, Art Tracks, Soundcloud, and Audible Magic) and public performance claims relating to masters.

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Think Outside The Feed: DMs & Augmented Reality


With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking.  So we’ve gathered a few ideas outside of the typical social posts.

VR for social media: Snapchat Lenses

Have you considered VR? At first glance, it might just look like a fancy, inaccessible buzzterm. Or maybe it sounds like something that belongs in a video game. But VR and AR (virtual reality and augmented reality) are increasingly real, accessible tactics for immersing fans in an experience.

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Out Today by The Orchard: Lucero, Adult Karate & More


Happy Friday music fans! Grab your umbrellas and fans because this Friday is a murky scorcher. You’ll hear rock, electronic, and some very intense metal comparable to the current end-of-summer haze. First, Lucero delivers a stunning ten track album co-produced by Grammy winner Matt Ross-Spang. Next, Adult Karate introduces a diverse, vintage new wave sound. Finally, metal lovers rejoice with an album united in darkness from Integrity and Krieg. So turn up the volume, experience new music, and get your weekend started with these records, all Out Today.

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Embracing What’s Different: Take A Look Inside OddChild Music


Founded by Marc Williams in 2011, OddChild Music is an independent management company and record label based in London, UK. The company was named after Labrinth who Marc described as an Odd Child due to his extreme talents. Home to gifted and different “Odd Ones” such as Etta Bond, Avelino and Raf Riley to name a few, OddChild embraces creative freedom across all genres, hip-hop, R&B, rap, reggae, dance and more.

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Community Posts: Opportunities and Best Practices


YouTube is often viewed as a hybrid platform at the intersection of social media and entertainment, and the new Community feature fully embraces and takes advantage of this notion.

If you’re an active subscriber on YouTube, you may have seen activity from the channels you follow that looks more like social media posts than a video upload. As a creator, you may see this as a new opportunity, and you’re absolutely right. Community posts operate under a social media logic that allows creators to develop a relationship with their audience in a way that goes beyond a regular video upload schedule. These posts increase interaction and awareness via polls, animated GIFs, images, text, video, tour announcements and more; a new level of engagement between channel and subscriber within YouTube that wasn’t really available before.

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