Welcome, Rocío!

Rocío Fraga GilIntroducing Rocío Fraga Gil, Label Manager, PANLATAM

Hi everyone, I am Rocío Fraga Gil and I’m very excited to be joining The Orchard!

I will be graduating shortly from film school, here in Buenos Aires. Previously, I had different roles in various independent short films, mainly as a producer, but also within photography and editing. I am interested in lots of really diverse directors such us Hong Sang SooMatias Piñeiro and Éric Rohmer. Also, I’m very passionate about photography, develop my own film and enjoy creating zines with my photos as gifts for my friends.


The Shred Bots Premiere New Film ‘R3Boot’

Shred Bots are back!  It’s been two years since their last film release, but that didn’t stop the crew from filming at every turn. R3Boot captures the pure essence of what the Shred Bots are all about which was echoed in the world premiere.

A massive crowd of snowboarders and media descended upon the Summit Music Hall in Denver, CO for the release of the two-year project. Torstein Horgmo, Craig McMorris, Anto Chamberland and many others from the Shred Bots crew were in attendance signing autographs, high-fiving fans and giving out free gear.


Out Today by The Orchard: Kelsea Ballerini, 11/8/16 & More

Now that October is over, the rush of Thanksgiving and Christmas decor has already begun. Before you get the temptation to blast your favorite Christmas jingles in honor of the jolliest time of year, we have three new releases you’ll want to check out. A popular country artist with her highly anticipated sophomore album, a mini album full of positive gems, and a movie based on one of the most historical days of 2016, all of which hit the stores today!


Welcome, Gabriela!

Gabriela HorowitzIntroducing Gabriela Horowitz, Product Marketing Manager

My name is Gabriela Horowitz and I am a new Product Marketing Manager here at The Orchard.

I am a graduate from the University of Southern California, where I studied Creative Writing and Communication Design. Shortly thereafter, I moved to New York where I began working at IBM Watson in client engagement and product marketing. My work focused specifically on how businesses can integrate chatbots and natural language understanding applications into their customer experiences. I learned a great deal about how artificial intelligence can work with humans to solve complex problems but, with a love for music and film, I am excited to start my adventure here at The Orchard.

Holiday Home Stretch: Catch Up On YouTube’s New Updates

Everyone’s favorite time of the year is here: that last holiday quarter, when YouTube watchtime and ad revenue is at its absolute strongest. The combination of tentpole holidays such as Halloween, long breaks from work and school and the rush of holiday shopping, means more eyes and dollars are competing for YouTube attention than any other time of the year. Make sure you’re up-to-date on the latest YouTube features below, and check out some of our previous “Greatest Hits” to optimize your catalog and releases through the end of the year and beyond.