Advertising Case Study: Big Time Rush meets TikTok’s Super Like feature
Goals: Nickelodeon’s 2000s sweethearts Big Time Rush (BTR) are back together and starting a new chapter of their music with their recent single “Not Giving You Up.” After an 8-year hiatus, their reunion was the talk of the town for former super fans, op...
Advertising Case Study: Alan Walker “Fake A Smile”
Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...
Tips to Effectively Market Your Music with Workstation
A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...