Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...
So You’re Thinking About Advertising on Spotify?
Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners&n...
How Danish Newcomer Vida Sophia Grew Her Facebook Likes by 460% with $150
Nathalia Sophia Barat, a.k.a. Vida Sophia, is an exciting newcomer from the Danish underground scene. The promising Copenhagen-based star, who was chosen as one of 20 Danish names to make it big in 2016 by Spotify Denmark, unveiled her debut EP Soundtrack e...
Create & Publish Ads On Your Own with New YouTube Director App
YouTube is putting users in the director's chair for the first time ever. With the announcement of the YouTube Director for Business app, users now have the ability to create professional video advertisements without having to shell out big bucks on product...
Winter is Coming: Why That’s a Good Thing for YouTube Ads Revenue
Like it or not, summer is long gone, Halloween came and went, and now the leaves are falling. Pretty soon it will be winter, and with it will come an onslaught of ads, gift giving, holiday jingles and peppermint, so much peppermint. Are you prepared? For...
How YouTube UGC Can Help Independent Musicians
So you've discovered a new band that you just can’t get enough of. Their new single is out, they have a new album set to release in the near future, and they’re getting some buzz around the indie music wire. You like them so much that you wish you could sho...