Posts Tagged: ads

Spotify Wants To Make You Weep (For Music)


We all know Spotify. Some of us have used it since the launch in 2008, while others in Australia and Germany are still in their first year of streamin’ it up; or perhaps you know it for its long-standing residency in the Long Tail of Music discussion. Whatever your knowledge of Spotify, it’s not because you’ve… Read more »

Mind Reading is Better Than Interrupting


Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »