Posts Tagged: advertising

So You’re Thinking About Advertising on Spotify?


Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners choose the ad-supported version and with access to over 101 million ad-supported users in 65 markets… Read more »

Syncing Our Way Through 2018


Following a summer spent on rooftops and traveling around the globe, who has had the time to stay updated with all of the new media constantly being released? Your friends in The Orchard’s Sync department are here to keep you up-to-date with the best films, shows, ads, and promos to grab your attention. One of our most… Read more »

Target The Best Audience For Every Campaign


It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.

A Year In Review: Sync Placements of 2017


We all know the best part of Winter is binge watching TV shows and catching up on movies we missed in the warmer months. Instead of spending half of your night searching Netflix, we’ve got you covered. From television to film, advertising to trailers, see a year in review highlighting sync placements from The Orchard’s Sync & Licensing… Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »