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Tag Archives: advertising

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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The Orchard Launches A New Ad Sales Division

Today The Orchard announced our new Ad Sales division, which works to connect brands and advertisers to larger audiences by utilizing our extensive YouTube Multi-Channel Network. Additionally, applicable artists and labels will benefit with an added revenu...

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Cast Your Votes for 2022 SXSW PanelPicker

The proposals are in and now is the time to submit your votes for the programming YOU want to see at SXSW 2022! To vote, sign in to your PanelPicker account, or create one for free here, use the search bar on the left side of the page to discover panel pro...

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Advertising Case Study: Alan Walker “Fake A Smile”

Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...

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Tips to Effectively Market Your Music with Workstation

A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...

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What the #&@$ do you do, Viviana?!?

With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...