It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.
A Year In Review: Sync Placements of 2017
We all know the best part of Winter is binge watching TV shows and catching up on movies we missed in the warmer months. Instead of spending half of your night searching Netflix, we’ve got you covered. From television to film, advertising to trailers, see a year in review highlighting sync placements from The Orchard’s Sync & Licensing… Read more »
Digital Advertising: Clicks Are Not a Measurement of Success
Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »
Introducing, Andrea Persia, Digital Advertising Coordinator Hello! My name is Andrea and I’m so excited to be joining the The Orchard as the newest member of the Digital Advertising squad. Born and raised in NYC, I hail from Inwood, just north of Washington Heights. Before coming to The Orchard, I worked as a Sales Assistant… Read more »
YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level
For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like product placements, promotions and sponsorships. In the last year, the top 100 advertisers have increased their spending on YouTube video ads… Read more »