Posts Tagged: advertising

Marketing Drivers: What We Need, When


So, your biggest priority of the year is approaching: a new album from the most prominent artist on your roster. You’re feeling organised; with 3 months to go before release date, the album is mastered and in production for physical. The digital is uploaded and ready to submit. Press and online teams are hired and… Read more »

YouTube Really Wants You To Subscribe


YouTube has hit the streets this month with advertising urging passersby to subscribe to some of its top creators. This is one of the first major physical ad campaigns pushed by the video streaming service specifically promoting channels. New Yorkers have started spotting ads like the giant one pictured left in NoHo as well as… Read more »

The Complexity of the YouTube Advertising Market


For many artists and labels, YouTube has become a nice source of additional revenue. However, it’s very difficult to make any type of accurate revenue projections. The YouTube advertising market is complex, changes rapidly over time, and isn’t based on a per-unit cost in the same way as a Spotify or iTunes. Season, territory, content… Read more »

YouTubing For Businesses


YouTube isn’t just for the entertainment industry and home movie enthusiasts. Businesses are getting creative by harnessing its power to reach customers. Video for businesses can mean a lot more than advertising. Used the right way, YouTube could get a product or service in front of new customers and keep them coming back for more…. Read more »