Posts Tagged: advertising

The Complexity of the YouTube Advertising Market

For many artists and labels, YouTube has become a nice source of additional revenue. However, it’s very difficult to make any type of accurate revenue projections. The YouTube advertising market is complex, changes rapidly over time, and isn’t based on a per-unit cost in the same way as a Spotify or iTunes. Season, territory, content… Read more »

YouTubing For Businesses

YouTube isn’t just for the entertainment industry and home movie enthusiasts. Businesses are getting creative by harnessing its power to reach customers. Video for businesses can mean a lot more than advertising. Used the right way, YouTube could get a product or service in front of new customers and keep them coming back for more…. Read more »

YouTube Ads Your Way with Fan Finder

YouTube made big strides this week in its efforts to drive subscribers to channels. With its new Fan Finder, YouTube is empowering creators to expand their audience while helping viewers find new content to enjoy. The tool allows channel owners to create an ad to represent their brand and channel. YouTube will show the video… Read more »

YouTube Ads: More Value, Less Annoyance

It’s no secret that online advertising has flocked to YouTube. The opportunity for advertisers to tap into an already engaged audience of viewers is too good to pass up. But with so many advertisers vying for a spot in front of the crowd, does the ad clutter ruin the experience? You’d be surprised. Online advertisers… Read more »