Posts Tagged: advertising

Mind Reading is Better Than Interrupting


Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »

Digital News From Our World (To Yours)


40% of Coldplay’s Early Album Sales Are Coming from Downloads   EMI: Access/Warner Pull Out of Bid   Getting the Music Advertising ROI Calculation Correct   The Musical Side of Google TV’s Relaunch   YouTube Announces Channels – Will Feel a Little More Like Cable TV