Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »
Digital News From Our World (To Yours)
40% of Coldplay’s Early Album Sales Are Coming from Downloads EMI: Access/Warner Pull Out of Bid Getting the Music Advertising ROI Calculation Correct The Musical Side of Google TV’s Relaunch YouTube Announces Channels – Will Feel a Little More Like Cable TV
What The #&@$ Do You Do?!?
Christopher Covert VP of Film, Television & Advertising Joined the Orchard March 2007 So Covert, what the #&@$ do you do? I guess I lead the team here and try and find creative opportunities for our labels – at least the ones that opt in – to place their music in TV shows, films, trailers,… Read more »