What The #&@$ Do You Do, Cookie?!?
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...
YouTube Music Introduces #YouTubeBlack Voices Class of 2022
In January of 2021, YouTube Music introduced the #YouTubeBlack Voices Fund and the inaugural #YouTubeBlackVoices Artist Class, a program created to amplify Black voices on YouTube. According to YouTube, the artist class receives dedicated partner support f...
Congratulations to The Orchard’s 2021 Billboard Latin Power Players
Latin music has been a dominating force in the global music industry. As each year goes on, Latin artists continue to top global charts, airwaves, and streaming services like never before. Behind every great artist and monumental release, is a team of dedi...
Alyse Vellturo: Artist, Label Manager, CEO & Pride Power Player
There’s a lot of things you can call Alyse Vellturo -- fun, goofy, emo, talented, creative; but no matter the project Alyse will always show up as one thing: herself. Alyse has been a valued part of The Orchard for over seven years working within ...
Will Hyde Talks Anxiety, Gratitude and His Mental Health Journey
Every creator is put in a position of vulnerability. Whether they’re singing about their own experiences or making something new, they’re opening themselves up to criticism but also providing a space for connection. We recently spoke with Will Hyd...
Instagram 2020 Best Practices
Instagram now has over 1 Billion monthly active users with 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook. With an ever-growing user base, Instagram keeps expanding what they offer...