Posts Tagged: audio

So You’re Thinking About Advertising on Spotify?


Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners choose the ad-supported version and with access to over 101 million ad-supported users in 65 markets… Read more »

Getting Technical: Supporting High Quality Audio


As the industry evolves in both listening trends and formats, we at The Orchard make it a priority to stay at the forefront of new audio technologies and store requirements. For a long time, 16-bit audio has been the standard, stemming from Compact Disc limitations and transitioning into the digital norm. Most retailers still only support 16-bit… Read more »

New Analytics Feature: YouTube UGC Matches


Hot off The Orchard press! You can now view your YouTube UGC Matches (a.k.a. Claims) data in The Orchard Workstation. Let’s back up for a second: a “UGC Match” is a user-uploaded video that contains your content. It might be audio that’s used in the background, a visual clip, and so on. UGC Matches are identified… Read more »

YouTube Audio Library: Expand Your Creativity… License-Free


After creating some unique video content, YouTubers often find themselves scrambling for background music to add to their masterpiece. Although publicly available copyrighted music can technically be used, it’s often matched by Content ID and monetized with ads by the copyright owner (or blocked entirely). This can be less than desirable for the creator. YouTube’s… Read more »

Local Natives on Daytrotter, Video From Bowery Ballroom Show On Baeble


Local Natives are on a non-stop flight to the top, dazzling fans with a seemingly endless run of amazing shows.  After a highly acclaimed performance at the Pitchfork Music Festival, Local Natives have won the gold yet again with their latest session at Daytrotter. Revisiting “Wide Eyes” and tackling new ground with lesser-hyped Gorilla Manor… Read more »