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Tag Archives: case study

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Advertising Case Study: Alan Walker “Fake A Smile”

Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...

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Case Study: Black Honey “Written & Directed”

Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...

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Case Study: Joyner Lucas ‘ADHD’

Goals Two-time GRAMMY nominated rapper Joyner Lucas’ ADHD debut album campaign started on October 19, 2018 with the release of “Devil’s Work” culminating the full length album ADHD on March 26, 2020. From the positioning of the songs, skits, lyrical con...

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Case Study: Silya & The Bad Santas ‘Happy Holidaze’

Goals “Christmas music which is a bit out of the ordinary.”  That’s what Norway’s Silya & The Sailors set out to create for fans this past November, renaming themselves Silya & The Bad Santas and releasing the tinsel-charged holiday album, ...

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Case Study: Jacob Collier “In My Room”

GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the c...

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Case Study: Nothing “Tired of Tomorrow”

GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio...