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Tag Archives: College Marketing

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Adapting College Marketing Efforts During COVID-19

The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...

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Engaging Fans Through Impactful Artist and Brand Partnerships

For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...

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The Orchard Presents A 3-Day Student Series

The Orchard presents a free 3-day virtual student series for any student or recent grad who wants to take their music business career to the next level. More specifically, the educational program will display an inside look at how a global music distributi...

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The Orchard’s College Marketing Class of 2020

The Orchard’s College Marketing Program is one that shapes young college students into the future leaders of the everlasting music industry. With their help we are able to both physically and digitally reach the largest age group that encompasses today’s m...

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Creative Promo Tools That Will Stop Fans In Their Tracks

Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that's nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts b...

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What The #&@$ Do You Do, Allison?!?

Allison Ullrich Manager, College & Lifestyle Marketing Joined The Orchard in January 2012 As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!? The Orchard’s College Marketing Team is comprised of 10 coll...