Posts Tagged: college

So Much For The Internet Making Things Easier: Why Every Indie Needs A Ninja


Bill Wilson and Laurens Kusters have a long history in independent music. As a founder of Blackout! Records and a current VP of Digital Strategy at The Music Business Association, Bill alongside I Scream Records founder and manager to Sick Of It All, Laurens, developed a brand new resource — Indie.ninja. The site connects independent labels to… Read more »

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

The Orchard Goes Back To College


Remember your college days? Yea, neither do we. But — we’ve managed to track down a group of College students in various markets across the U.S. who are as passionate about music as we are! These students I’m speaking of make up our College & Lifestyle Marketing Department. We have students in New York City,… Read more »