The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Introducing Ines Sapochnik, Marketing Assistant, Latin America I’m so excited to be joining The Orchard as part of the LatAm team! I’m originally from Buenos Aires, Argentina, and although I hold a Literature degree, I’m a massive music fan. Music has always been one of my passions and, since I tried to become a musician… Read more »
Convert Promos to Monetized Streams
Monetized streaming is becoming a more and more important source of revenue for our artists and labels. It’s often presented as a new world of doing things (which is true), but this does not mean abandoning all the old principles of a music release, rather modifying and melding the two to work together. Many recent… Read more »
Keep an Ear Out for Earbits
According to the IFPI (International Federation of the Phonographic Industry) Digital Music Report 2013, the music industry’s global revenues increased by 0.3 percent in 2012. Though this may seem negligible, this was the first time that the industry’s global revenues increased since over a decade ago in 1999. A major contributor to this growth is said… Read more »
So Much Music… Have We All Blown Our Attention Spans?
Firstly, I would like to “publish” a short essay that recently struck a chord with me. It was written by my brother Emmanuel Rizzi, a contributor to Cornell University’s The Diplomacist blog. Here goes: Why the Music-Artist envies the Literature-Artist What luck has the Literature-Artist to have an individual spectatorship! The form of literature precludes… Read more »