Posts Tagged: Digital Advertising

Facebook Introduces New Ad Functionality: Collection


Facebook recently introduced collection ads to help advertisers highlight products in their web stores. The collection ad features a video or display image at the top along with a carousel below, with the store’s products. The format allows the advertiser to showcase their items with a video or image that gives context to the way the customer would… Read more »

Creating Customer Avatars: Better Target Your Audience


Avatars: they don’t just Airbend anymore (or interact with the Na’vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better experience when an advertiser has a clearer definition of exactly what the customer wants…. Read more »

Welcome, Gabby!


Introducing Gabriella Massimino, Coordinator, Digital Advertising Hi, my name’s Gabby and I’m so happy to be working at The Orchard as a coordinator in the Digital Advertising department! I grew up in Houston, TX and found my home in NYC while going to Sarah Lawrence College, which I graduated from last year. I, of course,… Read more »

Painting a New Canvas for Digital Advertising


Billed as a “A full-screen ad experience… [that brings] brands and products to life on mobile,” Facebook Canvas is the new way to advertise on Facebook. Summoning a full-screen creative in users’ timelines that can include images, .gifs, and videos, Canvas is a way for businesses to tell their story to fans on their favorite… Read more »

Major Brands & Advertisers Shift Focus Towards YouTube


According to Google’s latest Q2 financial reports, YouTube is now bigger than any individual U.S. cable network in the key demographic of 18-49. With cable customer stories like these, it’s no shock people have continued to gravitate towards the video-sharing platform and away from traditional cable TV companies. With notable increases in watch time year-over-year and… Read more »