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Tag Archives: digital marketing

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Case Study: Silya & The Bad Santas ‘Happy Holidaze’

Goals “Christmas music which is a bit out of the ordinary.”  That’s what Norway’s Silya & The Sailors set out to create for fans this past November, renaming themselves Silya & The Bad Santas and releasing the tinsel-charged holiday album, ...

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The TikTok Takeover

Let’s be honest, if you haven’t been following this musical.ly -- TikTok transition closely it can be confusing! Luckily we are here to clear up what TikTok is, why use it, and how to use it! By the end of this post you wi...

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Think Outside The Feed: DMs & Augmented Reality

With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...

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musical.ly: The Music Industry’s Secret Weapon

While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a sec...

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Snapchat Tips, Tricks & Best Practices: 2017 Edition

Snapchat has come a long way in the past year. They went public, and yes, they began producing their own Spectacles, but the app also made a number of updates that made it more fun (and valuable) than ever to be an artist on Snapchat. Once the best kept ...

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Twitter Tips, Tricks & Best Practices: 2017 Edition

If Twitter was a country, it would be the 12th largest in the world. Let that sink in. There are 313 million monthly active users on Twitter and 100 million users logging in daily. With numbers like that, there’s no doubt it is a powerful platform to rea...