5 Artists You Should Know: Thailand
Thailand’s music scene blends centuries-old traditions with bold, modern creativity. Traditional styles like luk thung and mor lam still play a big role, bringing in stories and sounds from rural life in the country. But there’s also a wave of artists divi...
5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...
5 Artists You Should Know: New Zealand
New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...
Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...
Grammy-Winning Vocalist Kurt Elling Launches Big Shoulder Records
The Orchard is excited to distribute music from the new label, Big Shoulders Records, co-founded by Grammy-winning vocalist Kurt Elling and his longtime manager Bryan Farina. Kurt Elling is a two-time GRAMMY winner celebrated for his rich sound and inn...
Most Likely To: YOASOBI
Watch Japanese duo YOASOBI play a game of 'Most Likely To...' at The Orchard New York office. Between Ayase and ikura, who is the most likely to... leave texts on read? Sing in the shower? Survive an alien abduction? Find out what they decide on The Orchar...