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Tag Archives: marketing

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How to Turn Followers into Listeners on Snapchat in 2022

Think TikTok or Instagram are the only apps to reach young fans these days? Think again. With over 332 million daily active users, over 5 billion Snaps per day, and 90% of 13-24 year olds utilizing the app in the US alone, Snapchat is still a powerf...

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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2022 Twitter Best Practices

Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...

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Out Today by The Orchard: Mychelle, Tourist, SIMONA

Mychelle - Someone Who Knows (FAMM) Hackney-born singer, songwriter, and guitarist Mychelle presents her sophomore EP Someone Who Knows. Across six tracks, Someone Who Knows spans sounds and influences from indie-pop, acoustic folk, R&B, and soul. T...

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Use The Orchard’s Insights Application For Your Next Release Strategy

Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...

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Sustainability + Activism: A Conversation with Ayoni & Malin Pettersen

The Orchard team recently attended the SXSW Panel titled “How Do You Talk To Your Audience About Climate?” Speakers included two of our distributed artists, Ayoni (self-released), and Malin Pettersen (Jansen Records) as well as Bad Activist Collective’s To...