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Tag Archives: marketing

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The US TikTok Ban and What You Can Do 

TikTok has revolutionized the way we consume music. At The Orchard, we amplify and empower independent artists and labels across the platform and believe it’s vital for everyone to be informed on what steps we can all take.  The US Senate has appro...

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Advertising Case Study: The Marketing Funnel In Action

Summer Mix 2023 Playlist: Follower & Streaming Growth Goals Perfect Havoc is a UK dance and house record label, management, and events company responsible for breaking talent such as Joel Corry, PS1, Karen Harding, Kokiri, Tobtok, Oliver Nelson a...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...

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5 Artists You Should Know: Philippines

The Philippines boasts a vibrant and diverse musical heritage that reflects the country's rich cultural tapestry. Influenced by a blend of indigenous, Spanish, American, and Asian traditions, Filipino music spans a wide spectrum of genres and styles. Tradi...

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66th Annual GRAMMY® Winners Revealed

The Recording Academy has revealed the 66th Annual GRAMMY® winners! The awards took place on February 4th, 2024 at Crypto.com Arena in Los Angeles, CA. Congratulations to The Orchard’s labels and partners on 11 wins! Mexican artist Peso Pluma (Double P ...

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2024 Facebook Best Practices

Although it’s a new year, Facebook still remains the most popular online social network in the world, with 3.07 billion monthly active users as of the end of 2023. By rolling out features like Following and Favorites feeds and revamping tools like Stories ...