Tag Archives: marketing

Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Keep It Interesting: Marketing With Instagram In 2019

As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular ...

YouTube Stories: Engage With Fans Between Uploads

An exciting new addition to the YouTube ecosystem is YouTube Stories. YouTube Stories allow creators to share and connect with their audiences on-the-go. Sharing many of the same characteristics as other big social platforms like Snapchat and Instagram, You...

Putting Your Best Tweets Forward in 2019

There can be a lot of noise on Twitter, which is why you need to know how to stand out and get your voice (or instruments) heard! The past couple of years have been transformative for Twitter. While bot surges and new data privacy laws have potentially c...

The Orchard Earns 3 Spots on the Music Week Awards Shortlist

The esteemed UK music industry publication, Music Week shared their list of nominees for the 2019 Music Week Awards, taking place May 9 at Battersea Evolution in London. A special event honoring those businesses dedicated to music, nominees include record l...