With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking. So we’ve gathered a few ideas outside of the typical… Read more »
Target The Best Audience For Every Campaign
It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.
IG, You G, We All G on IGTV!
With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form video content to the platform, with the option to… Read more »
5 Secret Tips That Take Your Insta Stories To The Next Level
Recently, The Orchard Interactive Marketing crew had the opportunity to hang out with Facebook and discuss Instagram Stories. With Stories being the fastest growing product in Facebook history (starting with 10M users in October 2016 to 300M by 2017), it’s imperative to keep up with the conversation and to take advantage of everything Stories has to offer. Users are engaging… Read more »
Bachata Champions Aventura Reach Over 1.5 Billion Streams
For the first time ever, Aventura’s catalog has surpassed 1.5 billion streams in a single year across all streaming platforms, up 9.2 percent over the previous year. This total includes over 944 million audio streams and over 613 million video streams.