Posts Tagged: marketing

Kina Grannis: Another Rising Star in Paris


It’s a hard life running the Paris Office for The Orchard – especially when in the same year you have two rising stars gaining serious recognition here. In a previous blog post, I mentioned Hollie Cook, who will be coming back to play here in Paris in December and throughout the Spring Time. And this… Read more »

Wanna Be a YouTube Star Like Kina?


As our lovely Kina Grannis prepares to head to Europe for promotion of her upcoming European album release and a virtually sold out tour, I am reminded of how she is an artist who has taken full advantage of the medium of YouTube and used it to devastating effect. I am always intrigued to see how her… Read more »

Spotify: Get Your Artists Heard


By now you have all heard the hype about Spotify, but in case you have been living under a rock, let’s start with the basics: Spotify is a service that lets you listen to any song in the Spotify library – anytime you want. It’s like iTunes in that you can search for what you want,… Read more »

A Warm Welcome…


We have a new Orchard-ite on board! Peter McCarthy, who hails from the world of publishing, comes to us as the new Senior Vice President of Marketing. His role? To lead the strategic marketing efforts across The Orchard’s global marketing and distribution platform, translating marketing needs into value for The Orchard’s constituencies. In addition, McCarthy,… Read more »