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Tag Archives: marketing

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5 Artists You Should Know: Thailand

Thailand’s music scene blends centuries-old traditions with bold, modern creativity. Traditional styles like luk thung and mor lam still play a big role, bringing in stories and sounds from rural life in the country. But there’s also a wave of artists divi...

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5 Creative Music Marketing Awards

Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...

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5 Artists You Should Know: New Zealand

New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...

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Unlocking Advertising Success with Contextual Targeting

On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...

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Global Round Up 2025: Rising Women

This March, for International Women's Day and Women’s History Month, The Orchard launched a campaign to amplify the voices of nearly 30 revolutionary artists from across the world, whose innovative sounds transcend borders and inspire generations. Lis...

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The Orchard Nominated For ‘Distributor of the Year’ & More: 2025 Libera Award Nominations

The nominations for this year’s A2IM Libera Awards have been revealed! The 2025 awards will take place on Monday, June 9, 2025, at Gotham Hall in New York City. Congratulations to The Orchard labels and partners on 10+ nominations! We are also proud to ann...