Tag Archives: music marketing

Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

Who’s Your Biggest Fan? Quiz Your Instagram Followers To Find Out

Pop quiz: How do you use the new Quiz feature on Instagram Stories? Lucky for you we're providing the answers this round, so let’s dive in! (more…)

Spring is Here and So Are New Snapchat Features

‘Tis that time of year again, Snapchatters! It's time for a quick deep dive into some of the new features Snapchat has rolled out for its platform for you, the creator, to take advantage of when sharing your Snaps with the world. From Shazam integratio...

Putting Your Best Tweets Forward in 2019

There can be a lot of noise on Twitter, which is why you need to know how to stand out and get your voice (or instruments) heard! The past couple of years have been transformative for Twitter. While bot surges and new data privacy laws have potentially c...

IG, You G, We All G on IGTV!

With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form v...

The Orchard Ventures To Nashville For The 2018 Music Biz Conference

Music Biz wrapped on May 17th after four days of panels, meetings and some good ol' fashion Nashville fun. Since our last visit The Orchard announced the expansion of our Nashville team with Jess Phelps as our new General Manager. It was a very exciting wee...