Posts Tagged: music marketing

YouTube Partners With Ticketmaster To Display Tour Dates


For artists, YouTube is both a promotional platform and a destination for the music itself. The video site is home to many forms of video content, such as official music videos, Art Tracks and other less formal looks like behind the scenes footage or specific events. That’s why YouTube has become a place for fans to discover music and also learn… Read more »

You Should Be Using Instagram Polls – Here’s Why


Polls are having a huge moment in the social media spotlight. Instagram even launched Story polls this past October in reaction to a sudden wave of interest. You see, over the summer, teen poll / compliment app TBH and Snapchat poll app Polly became the app store’s runaway successes unbeknownst to adults. The platforms empowered high… Read more »

The First Sign of SXSW: Panelpicker 2018 is Open


It’s the dog days of summer and although it feels like your annual trip to Texas just happened, SXSW is already hard at work shaping their 2018 conference. One of the first signs that Austin is on the horizon is the opening of SXSW’s Panelpicker polls and ladies and gentleman, as of this week, the… Read more »

What The #&@$ Do You Do, Allison?!?


Allison Ullrich Manager, College & Lifestyle Marketing Joined The Orchard in January 2012 As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!? The Orchard’s College Marketing Team is comprised of 10 college students who are located in NYC, Boston, Chicago, Philadelphia, Austin, Minneapolis, Denver, LA, Seattle, and San… Read more »

Case Study: Jacob Collier “In My Room”


GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob… Read more »