Ten Minutes with We Three
If you missed it, last year three siblings from Oregon blew away America’s Got Talent seat of judges and audience with their emotionally-packed performance of an original song called “Heaven’s Not Too Far.” Calling themselves We Three -- made up of Bet...
Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel
Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, ...
Facebook Embraces The Music Community
With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...
Keep It Interesting: Marketing With Instagram In 2019
As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular ...
YouTube Stories: Engage With Fans Between Uploads
An exciting new addition to the YouTube ecosystem is YouTube Stories. YouTube Stories allow creators to share and connect with their audiences on-the-go. Sharing many of the same characteristics as other big social platforms like Snapchat and Instagram, You...
A Collector’s Paradise: Record Store Day 2019 Titles Revealed
In 2007 at a gathering of independent record store owners and employees, an idea was concocted, an idea to establish a day dedicated to the unique culture that surrounds record stores. A year later on April 19th, 2008 Record Store Day (RSD) was realized an...