For artists, YouTube is both a promotional platform and a destination for the music itself. The video site is home to many forms of video content, such as official music videos, Art Tracks and other less formal looks like behind the scenes footage or specific events. That’s why YouTube has become a place for fans to discover music and also learn… Read more »
Welcome, John G.!
Introducing, John Getter, Senior Director, Technology In the summer of 2003, I met my friend for lunch and he gave me the napkin pitch for what was to become IODA. At the time, I wasn’t so sure digital music would catch on, but I told him it sounded fun and I quickly joined the company…. Read more »
Indie Store Spotlight: Peaches Records and Tapes
Greetings from the physical sales department! For my latest installment on the coolest independent record stores in that nation, I’m taking you down to New Orleans to Peaches Records and Tapes. I recently had the pleasure of stopping in when I was down in the Big Easy for Record Store Day Summer Camp and had a… Read more »
Introducing Nate Snyder, Associate Director, Data I am The Orchard’s newest Associate Director of Engineering for the Data squad. I’m joining after six years at 2U, in the EdTech space, where I built pipelines for registrar data and a gradebook, among many other things. I grew up in Hershey, Pennsylvania. (Yes, the town once smelled… Read more »
The Orchard Broadens Worldwide Reach
After 20 years of “distribution done right,” The Orchard is making its biggest move yet. Sony Music Entertainment has combined all regional distribution efforts under The Orchard name. What does this mean for us? An increased global presence, a united team of industry professionals and a network of local support stronger than ever before with offices… Read more »