YouTube 2020 Best Practices
It’s the most popular video search engine in the world, the second largest search engine just behind Google (its parent company), and ranks the second most popular social media network. It has reached 1.9 billion monthly registered users and over 2 billio...
Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel
Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, ...
Find Your Music All In One Place With YouTube’s Official Artist Channel
This year, YouTube gradually introduced its Official Artist Channel (OAC) program in an effort to consolidate an artist's entire body of work into a single channel. An Official Artist Channel merges the artist’s existing owned and operated, Topic, and artis...