What The #&@$ Do You Do, Sandivel?
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchadites from all over the world to learn more about their role at The Orc...
YouTube 2020 Best Practices
It’s the most popular video search engine in the world, the second largest search engine just behind Google (its parent company), and ranks the second most popular social media network. It has reached 1.9 billion monthly registered users and over 2 billio...
OrchardGo: Data At Your Fingertips
The Orchard has made analytics more accessible than ever with our mobile app: OrchardGo! Yes that’s right, the top line streaming data that our labels crave can be found just a click away. For recent updates to the OrchardGo app including artist socials...
YouTube Music Upgrades Offline Listening
An exciting new development for YouTube Red now offers users more control over what music and videos they play, and when. YouTube Music now allows you to select songs to play offline, which means that you can take your favorites with you on trains, airplane...
10 Tips for Perfect Playlist Curation
In the world of song promotion, no format has gotten more coverage than playlisting. From how to get on them to knowing which ones are the most popular, everyone wants a piece of the playlist pie. The downside of being featured on someone else’s playlist, h...
Boost Your YouTube Channel Performance in Four Steps
Metadata and SEO can often seem trivial for busy companies and creators with high video volume on YouTube, especially when content is a top priority. Quality content is certainly the most important part about driving viewership, but how that content is pack...