
5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...

Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

The Structure & Evolution Of Radio: A Conversation With The Orchard’s Promo Team
Radio is another important piece of the puzzle when it comes to bringing an artist to the masses. For many artists, success on radio translates directly to the overall success of their song’s performance. While the field has evolved over the years, its imp...

Adapting College Marketing Efforts During COVID-19
The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...