Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...
The Structure & Evolution Of Radio: A Conversation With The Orchard’s Promo Team
Radio is another important piece of the puzzle when it comes to bringing an artist to the masses. For many artists, success on radio translates directly to the overall success of their song’s performance. While the field has evolved over the years, its imp...
Adapting College Marketing Efforts During COVID-19
The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...
Mastering Snapchat in 2020
You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013. Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...
How To Promote Music On Twitter
For those less familiar with Twitter, the size of the platform may feel a bit daunting but think about all the opportunities and music-lovers just waiting to discover something new. With over 145 million monetizable (ad-seeing) daily active users, Twitter ...
Market Your Music In Workstation
We know what you're thinking and yes -- first and foremost The Orchard is a music distributor. But if you think we’ll just send your music out to services and bid you “adieu” … you’re mistaken. In addition to our analytics, accounting, rights management...