Digital marketing has always offered seemingly endless permutations of what one can do. This is, in fact, one of its chief allures and has kept me occupied for more than 15 years always chasing the next, (hopefully) most effective trick in the book. However, this very boundlessness is also quite often a trap, one into… Read more »
AT&T + T-Mobile: Mission Accomplished?
This week the US Justice Department moved to block the proposed merger between AT&T and T-Mobile. T-Mobile offered itself for purchase due in part to a lack of a 4G strategy which had them facing massive network upgrade charges to remain competitive as most operators in the US roll out 4G service. If the merger… Read more »
More Partners Partnering: Google + Motorola Mobility
As a content provider in the music industry, we are seeing more and more of our partners partnering. And now Google has stepped into the arena in a big way by acquiring Motorola Mobility. This is a natural progression for them as they continue to grow their Android footprint. It’s a bit tricky though, as… Read more »