With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking. So we’ve gathered a few ideas outside of the typical… Read more »
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »
We all know the best part of Winter is binge watching TV shows and catching up on movies we missed in the warmer months. Instead of spending half of your night searching Netflix, we’ve got you covered. From television to film, advertising to trailers, see a year in review highlighting sync placements from The Orchard’s Sync & Licensing… Read more »
It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage… Read more »
Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »
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