A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »
Posts Tagged: Snapchat
A Year In Review: Sync Placements of 2017
We all know the best part of Winter is binge watching TV shows and catching up on movies we missed in the warmer months. Instead of spending half of your night searching Netflix, we’ve got you covered. From television to film, advertising to trailers, see a year in review highlighting sync placements from The Orchard’s Sync & Licensing… Read more »
Three Music Licensing Trends You Need to Know
It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage… Read more »
College Student Listening Habits 101
Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »
New Features to Snap About
At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »
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