While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry. A mixture of social platforms; musical.ly provides short-form video length similar to Vine,… Read more »
Now Presenting, @OrchFilms!
The Orchard film team is excited to announce the launch of our new film-dedicated social handle: OrchFilms! Through OrchFilms, we’ll be working to further elevate The Orchard’s social presence within the film space, while also nurturing a film-focused fan base. Our channels will focus on celebrating and showcasing our films, filmmakers and talent while also connecting… Read more »
Facilitate Discovery with Snapchat Search & Artist Promotions
We’ve already established that Snapchat should be one of your tools in your preverbal marketing toolbox. To keep you on top of your snapping game, here are some recent updates and promotions that can enhance your reach on the platform. Universal Searching In Snapchat’s most recent update (set to roll out to all Android and iPhone… Read more »
Now On Instagram Stories: Links, Live, Mentions and Boomerang
You know those features you’ve had on your Snapchat wish list? Well, you must have been good this year, because Instagram Stories just launched them. Users now have the ability to post links, live streams, tags and Boomerangs within Stories. Let’s walk through these new tools and how they’ll benefit you long into 2017.
Get Your Crossposting Video On (Facebook)
Earlier this month, Facebook announced new crossposting video features for all Pages. How can you utilize this in your marketing campaigns? Let’s say your artist is releasing a video for their new single and they upload it to their Facebook Page. Previously, you as the label would share the artist’s post to promote the video release (or vice versa). You were not… Read more »