With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking. So we’ve gathered a few ideas outside of the typical… Read more »
Community Posts: Opportunities and Best Practices
YouTube is often viewed as a hybrid platform at the intersection of social media and entertainment, and the new Community feature fully embraces and takes advantage of this notion. If you’re an active subscriber on YouTube, you may have seen activity from the channels you follow that looks more like social media posts than a… Read more »
Target The Best Audience For Every Campaign
It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.
IG, You G, We All G on IGTV!
With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form video content to the platform, with the option to… Read more »
5 Secret Tips That Take Your Insta Stories To The Next Level
Recently, The Orchard Interactive Marketing crew had the opportunity to hang out with Facebook and discuss Instagram Stories. With Stories being the fastest growing product in Facebook history (starting with 10M users in October 2016 to 300M by 2017), it’s imperative to keep up with the conversation and to take advantage of everything Stories has to offer. Users are engaging… Read more »