Posts Tagged: social media

musical.ly: The Music Industry’s Secret Weapon


While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry. A mixture of social platforms; musical.ly provides short-form video length similar to Vine,… Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

New Features to Snap About


At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »

Uptime: A YouTube App for Friends


Google has recently launched Uptime, a new mobile app that has got the video world talking. Uptime takes YouTube to new social heights, encouraging users to watch videos with friends and simultaneously add comments and chat alongside these videos in real time. It also lets users find their friends by connecting through Facebook and allows them… Read more »