Posts Tagged: Spotify

A New Conference In Mexico: Monitor Latino Digital Summit Convention


On August 8, 2018 Monitor Latino hosted the first Digital Summit Convention, a meeting place for professionals in the music industry at one of the key venues in Latin America: Centro Cultural Roberto Cantoral. The programming organized by Monitor Latino was engaging and full of interesting presentations. The Orchard Mexico Team attended the event including Claudia Ochoa (Director) along with… Read more »

What Is a Retail Marketing Plan?


The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »