Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners choose the ad-supported version and with access to over 101 million ad-supported users in 65 markets… Read more »
The Orchard Year-End Highlights
It’s without a doubt that 2018 was a big year for The Orchard, and every once in a while we get to toot our own horn. As the year comes to a close, let’s look at 2018’s end of year highlights from some of our digital retailers.
A New Conference In Mexico: Monitor Latino Digital Summit Convention
On August 8, 2018 Monitor Latino hosted the first Digital Summit Convention, a meeting place for professionals in the music industry at one of the key venues in Latin America: Centro Cultural Roberto Cantoral. The programming organized by Monitor Latino was engaging and full of interesting presentations. The Orchard Mexico Team attended the event including Claudia Ochoa (Director) along with… Read more »
The Orchard Returns To Nashville For CMA Fest & CMT Awards
I love any excuse to go to Nashville and this years CMT Awards June 6th and CMA Fest June 7th to 10th provided the perfect storm of productive fun in Music City! During my trip to visit friends and partners old and new, I found myself alongside newly crowned 2018 Billboard Country Power Players and super-partners of The… Read more »
What Is a Retail Marketing Plan?
The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »