Tag Archives: Spotify

Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

So You’re Thinking About Advertising on Spotify?

Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners&n...

The Orchard Year-End Highlights

It’s without a doubt that 2018 was a big year for The Orchard, and every once in a while we get to toot our own horn. As the year comes to a close, let’s look at 2018’s end of year highlights from some of our digital retailers. (more…)

A New Conference In Mexico: Monitor Latino Digital Summit Convention

On August 8, 2018 Monitor Latino hosted the first Digital Summit Convention, a meeting place for professionals in the music industry at one of the key venues in Latin America: Centro Cultural Roberto Cantoral. The programming organized by Monitor Latino ...

The Orchard Returns To Nashville For CMA Fest & CMT Awards

I love any excuse to go to Nashville and this years CMT Awards June 6th and CMA Fest June 7th to 10th provided the perfect storm of productive fun in Music City! During my trip to visit friends and partners old and new, I found myself alongside newly cro...

What Is a Retail Marketing Plan?

The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve see...