I love any excuse to go to Nashville and this years CMT Awards June 6th and CMA Fest June 7th to 10th provided the perfect storm of productive fun in Music City! During my trip to visit friends and partners old and new, I found myself alongside newly crowned 2018 Billboard Country Power Players and super-partners of The… Read more »
What Is a Retail Marketing Plan?
The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Labels & Distributors Can Now Access Spotify for Artists
In case you missed it, team members can now be added to Spotify for Artists accounts! This means labels and distributors can finally have access to Spotify for Artists and all of the great analytics available through the platform. In order for a label, distributor or anyone outside of a manager/artist role to gain access,… Read more »
College Student Listening Habits 101
Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »
Daddy Yankee Joins The Orchard Family!
Daddy Yankee is breaking records left and right. Only makes sense that he has partnered with a team on the forefront of distribution technology, don’t you think? It is official, Daddy Yankee’s 2004 album that kickstarted his career, Barrio Fino, will now be deliverable to streaming platforms via El Cartel Records and The Orchard. Barrio Fino… Read more »