Posts Tagged: Spotify

What Is a Retail Marketing Plan?


The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

Daddy Yankee Joins The Orchard Family!


Daddy Yankee is breaking records left and right. Only makes sense that he has partnered with a team on the forefront of distribution technology, don’t you think? It is official, Daddy Yankee’s 2004 album that kickstarted his career, Barrio Fino, will now be deliverable to streaming platforms via El Cartel Records and The Orchard. Barrio Fino… Read more »