The US TikTok Ban and What You Can Do
TikTok has revolutionized the way we consume music. At The Orchard, we amplify and empower independent artists and labels across the platform and believe it’s vital for everyone to be informed on what steps we can all take. The US Senate has appro...
Norteño to Musica Mexicana, New Latin Signings
The Orchard continues to expand our Latin roster with new deals from Norteño to Musica Mexicana. Grupo Intocable, the legendary and wildly successful Norteño group has entered into a global distribution agreement with The Orchard. Therefore, Intoc...
Advertising Case Study: The Marketing Funnel In Action
Summer Mix 2023 Playlist: Follower & Streaming Growth Goals Perfect Havoc is a UK dance and house record label, management, and events company responsible for breaking talent such as Joel Corry, PS1, Karen Harding, Kokiri, Tobtok, Oliver Nelson a...
What’s New To This Year’s Latin GRAMMY® Process?
The Latin Recording Academy has made a number of changes to the 25th Annual Latin GRAMMY® Awards process. Read more on how to submit, eligibility requirements, new categories, and amendments below! Labels and management companies can still apply t...
5 Artists You Should Know: Kenya
With a variety of regional languages, ethnic groups, and geographical environments, Kenyan music has a complex history. There is a diversity of folk music, sung most frequently in Swahili or native languages. Traditional Kenyan music included instruments a...
The Orchard, Sony Music & 88rising See the FUTURE of Japanese Music
First, The Orchard helped level the playing field for independent artists & labels. Then, The Orchard brought local music to a global audience. On that front, we’re just getting started. Recent music consumption data reflects that Japanese mus...