A “Moto” Ride With Lojay
Nigerian artist Lojay became an international superstar through hit songs like "Monalisa" and "Moto." We put Lojay's interview and driving skills to the test in A 'Moto' Ride With Lojay. The "Moto" singer answers questions about his hit song "Moto" whi...
Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
RAYE’s Return To Independence Brought Her To The Top
“I believe artists rise to the surface at their own weird time,” UK artist RAYE shared with The Orchard’s New York staff during a Q&A in November 2022. “It might be when I’m dead. It might be after this album. It might be after my fourth or fifth album...
The Orchard Welcomes Huddy
We are excited to welcome Los Angeles singer, writer, and performer Huddy, aka Chase Hudson, to The Orchard! Huddy is known for his impact on pop culture and disruption on TikTok. He’s been dubbed “pop-punk’s bonafide heir apparent” by Nylon, and is one of...
The State of Advertising
Consumption Trends Knowing your target audience, how to communicate with them, and where to communicate with them is crucial when it comes to advertising and marketing. As of January 2022, it was reported that the average person spends about 6 hours and...
Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...