5 Artists You Should Know: Germany
From classical compositions by iconic figures like Beethoven and Bach to the avant-garde innovations of electronic music pioneers, Germany has played a pivotal role in shaping global musical trends. The country's history is echoed in its music, creating a ...
5 Artists You Should Know: Brazil
Brazil has a diverse and rich musical background that has been influenced by indigenous, African, European, and other cultural traditions. That diversity, and its vast size, has led to a unique range of musical genres and styles, including rap, country, an...
YouTube Shorts Playbook
YouTube Shorts are short-form, vertical videos – similar to Stories – that are created using a smartphone and uploaded directly to YouTube. With over 50 billion views per day and 1.5 billion logged in users per month, YouTube Shorts allows for a simple and...
A “Moto” Ride With Lojay
Nigerian artist Lojay became an international superstar through hit songs like "Monalisa" and "Moto." We put Lojay's interview and driving skills to the test in A 'Moto' Ride With Lojay. The "Moto" singer answers questions about his hit song "Moto" whi...
A Conversation With The Orchard’s Billboard Women In Music Honorees
Every year, the Billboard Women In Music list recognizes the women executives shaping the music industry. We're happy to congratulate three of our very own Orchardites for being honored on the 2023 list: Colleen Theis (President/COO), Mary Ashley Johnson (...
Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...