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The Marketplace Presents: Naked Press

NakedPressHiring a publicist can be daunting and expensive. We’ve sought to make it easier for you with the launch of Naked Press in The Orchard Marketplace.

With a focus on UK press — an important market, to say the least — Naked Press will pitch your release to targeted outlets including The Guardian, TimeOut, Mojo, Uncut, Q Magazine, Drowned in Sound, The Times, and more. They can take on artists in any genre and come at an exclusive discounted rate of £80 per press release, negotiated specially for you.

How do you get started? Just install the app in the Marketplace for the artist you’d like to promote, verify your artist name and contact email, and fill out a description of the release in as much detail as you can muster, including genre to key in on, specific requirements, highlights, deep, dark secrets, and more. Well, as long as you’re ok with seeing those last ones in print — that is the goal, after all!

Once you’ve sent that off, Naked Press will review your request and reach out via the email you provided. You’ll discuss the release directly, get the approvals needed, and Naked Press will work its magic on your behalf. Check back in the app 7 and 21 days after your press release has gone out to review number of contacts reached, opens and click rate. You can also access a PDF copy of the release for your records.

Get a visual tour of the app below:

Naked Press is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

Exploring iPluggers: How Artists Get Airplay

iPluggers The Orchard MarketplaceFor our latest Marketplace case study, we invited the folks at iPluggers to share some success stories from their users. From Latin to Pop, Electronic to Classical, these artists have all seen great results with the service. Read up below, and be sure to check iPluggers out in The Orchard Marketplace. Find out more about them, including special pricing for The Orchard’s clients, on their One-Sheet.

iPluggers is a digital plugging platform, servicing over 30,000 radio stations worldwide. Artists and labels have successfully used iPluggers to get airplay in countries all over the world, further strengthening their fanbase.

We have asked a few artists to share their stories with us.

Genre: Latin / Pop / Jazz
Background: JJA Jazz Awards nominee

We choose iPluggers for our radio promotion due to its enormous reach and network: iPluggers spreads our music to radio stations we could have never reached by ourselves.

Before we started looking into digital radio promotion, we hired a traditional radio promoter which would promote our single to radio stations in The Netherlands. Costs were approx. €2500. Although we gained some airplay from his activities, we found that with traditional radio promotion, getting insight in the results is not always that easy.

When we started working with iPluggers, the costs of radio promotion of a single is about 10% of what we’d normally pay, we have direct insight in the results and we reach radio stations worldwide instead of being limited to our own country.

We would recommend that artists who have the resources to pay for traditional radio promotion do both traditional and digital radio promotion. Every band or record label should consider using iPluggers for their (digital) radio promotion: they just do what they promise to do and the communication with them is extremely smooth.

In addition to radio promotion, we make active use of our social media networks like Twitter and Facebook. Additionally, we also send our album for reviews to the press (both online and printed music media).

… Continue Reading

Try Your Hand at 9 Languages in The Orchard Workstation

Workstation_Russian_ReleaseBuilderIf you’re one of our valued clients, you already know all the ins and outs of The Orchard Workstation and how we always aim to make it the best that it can be. Our engineering squad spends countless hours making sure that our clients are able to easily and effortlessly go into the Workstation and do anything from uploading releases to checking analytics — hefty projects.

But we realize working in your mother tongue makes the process easier. So, without further ado, we’re excited to unveil our Workstation in 5 new languages! To Spanish, French, German and English, we’ve now tacked on Portuguese, Japanese, Turkish, Russian and Italian. That’s a total of 9 languages now available at the click of a button!

When it comes to managing data for your newest album or getting YouTube video stats on a release, sometimes wording gets lost in translation. We want to make sure you don’t miss a beat when it comes to your business.

Be sure to read the full press release, and if you’re up for it, get busy testing out your multilingual skills.

The Marketplace Presents: ArtistEcard

artistecardBuilding a website is hard. There are so many things to think about: design, content, SEO, mobile-optimization, analytics… So if you’re not as tech-savvy as you’d like but still want a kickass website, ArtistEcard might be the solution for you.

With their HTML5 Website Builder, ArtistEcard allows you to create a highly customizable website the easy way. Import your key info from The Orchard Workstation, including your music catalogue, artist bio, photos, video links, tour dates and news items, then use ArtistEcard’s app to organize it all just the way you like it.

Here’s what to expect once you’ve launched the app in The Orchard Marketplace:

Step 1: Import Your Content from The Orchard Workstation

  • Choose between the 1-week trial version or the exclusively-priced $35/year subscription plan
  • Import your existing info from The Orchard Workstation
  • Select your profile picture, background images, and background music and be sure to hit Save

Now you’re ready to start molding your website. This first page you see once you’ve imported your content allows you to select a theme, upload your logo and customize your background image settings. Note that the images you import from the Workstation might not necessarily be optimal for backgrounds. Recommended size specs are 1280 x 960 pixels.

Step 2: Review, Edit or Add Content

Click on the Add Info button to make sure all the content you wish to include on your site is to your liking. This is also where you can access your site’s analytics, including site visits and music plays. Review each section carefully, add new menus, provide a site name and description for Search Engine Optimization, and complete your contact info. You’ll notice that anything ArtistEcard was able to import from The Orchard will already be there, and you can fill in any blanks by section.

Step 3: Perfect Your Site’s Appearance

Now it’s time to put the finishing touches on your site. Click on the HTML5 Builder button to preview your site before it’s published. This is where you can reorganize the order of your menus, add a custom favicon to your URL and play with your site’s layout, color themes and fonts.

When you’re ready, hit the Publish button at the bottom of the page.

All these steps can be repeated when updating your site. And remember, being built in HTML5 means your site is mobile-optimized too.

Check out the demo video below for a more in-depth walk-through.

ArtistEcard is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

Haulix Keeps Making Promo-Servicing Better

haulixIntroducing some exciting updates and upcoming projects, our friends at Haulix put together this blog post to remind you why their promo-sending platform is so awesome. From new ways to make the most of the app to improvements on the information you get and how to use it, these new developments reinforce why Haulix is consistently one of our most popular Marketplace apps. James, take it away! 

Hello, Orchard readers!

Fall is less than two weeks old, but it’s already shaping up to be one of the busiest seasons in recent memory for Haulix. Having launched a fully redesigned site and company blog over the summer, we’re currently working to further refine our music distribution software in a variety of ways.

We realized not long ago that we had been so focused on development, we had not updated the general public with everything we have been working on. Thankfully, the folks at The Orchard were kind enough to allow us this space to do just that, and we could not be more excited to finally let you in on the latest innovations from Haulix.

For starters, our built-in email system has undergone some major upgrades as of late. We recently launched an automatic background process that regularly scans contact lists for invalid email addresses. This takes the hassle of having to constantly update contact information out of the clients’ hands and allows them to dedicate more time and energy to what matters: promoting their new releases.

Also on the topic of email, we have a new activity screen that shows the current status of all messages sent through Haulix: Opens, Delivers, Bounces, Drops, Unsubscribes. It’s the perfect companion to our already in-depth usage analytics, offering our clients more information than ever before on the people they’re hoping to reach, and in turn making it easier for our clients to focus on the outlets who are actively engaging with their materials.

Outside of messaging, we have two big projects on the horizon that we feel will make the Haulix experience exponentially better for clients, as well as for the journalists they engage through our software. The first of these is an additional security feature that will require a 4-digit passcode for accessing a journalist’s ‘My Promos’ screen, which we are putting the finishing touches on as I write this blog post. The second, and perhaps most important update in this whole blog is that we recently started work on the long-awaited Haulix mobile platform. We do not have a launch date in mind just yet, but in the not too distant future, press will be able to stream promos directly from their phones or iPads.

That about wraps it up for this update on the world of Haulix. We are constantly striving to further refine our software and welcome any suggestions for future updates you may have. If you have any questions about our software, please do not hesitate to contact us at: matt@haulix.com.

– James Shotwell, Haulix

To find out more about Haulix in The Orchard Marketplace, check out this blog post

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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