The Daily Rind | Archive | Client Tool

Home » Client Tool » Recent Articles:

The Proof in the Pudding: Get Your Music in Apps & Games with Klick Push

KlickPushLogoOne of our latest apps, Klick Push, has seen great results from their partnership with The Orchard Marketplace. Klick Push focuses on getting your music to highly engaged potential fans within apps and games — both web and mobile. To give us insight on the positive response they’ve received since partnering with us, they’ve shared some stats that we think you’ll want to see. Klick Push, take it away!

Hello Orchard artists and labels! We’re excited to share that we have witnessed incredible results and traction across our partnership with the Marketplace. About 100 artists a week are submitting content to be promoted in apps, games and loyalty programs and Klick Push has delivered hundreds of thousands of free engaging impressions to artists that apply and submit music to Klick Push through our Marketplace application. This has resulted in a cost effective way to promote new album releases and concerts, and build new fan bases while driving revenue back to you, the artist.

Check out some numbers below:

2,224,000 plays of your music across all of The Orchard’s artists in just a few short months
50,000 downloads: look at all those people who got your free music!
5,000 shares, i.e. 10% of people who heard your music shared it on Facebook and Twitter
5% click rate to iTunes: that’s new fans heading over to make a purchase

While advertisers typically dish out the big bucks for these high impressions and conversion rates, artists are getting FREE access to these highly engaged users by simply giving away music to new fans through Klick Push. We want users to discover your music and have an enjoyable experience, all the while making you money and providing more insights on the location of your fan base.

If you haven’t yet, try us out by installing the Klick Push app in The Orchard Marketplace and check out our One-Sheet here.

The Marketplace Presents: Klick Push

KlickPushLogoIf you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access to games, loyalty programs and standard apps looking to offer rewards to their most engaged users, Klick Push places your music within these apps and in front of more than 60 million active users and potential fans.

The concept is simple: a gamer playing Fruit Ninja reaches level 100; a runner hits a mileage goal in his or fitness app; a shopper spends $100 in their 7-Eleven app, and they are rewarded with a free music download — your song. They can preview the track, rate it, and if they like it, enter their email in exchange for a free download of the song. All tracks come with an accompanying buy link for converted users to purchase your music.

Ratings help Klick Push better target users over time, so that your tracks are more likely to reach a potential fan in a relevant context. And you can track all activity surrounding your music, including listens, downloads, thumbs up or down, impressions and demographics to get a grasp on how well your tracks are being received.

Here’s how it works in The Orchard Marketplace:

  1. Install the app on the artist of your choice.
  2. Select which tracks you’d like to submit for in-app rewards by clicking on  the “Upload your music now!” button.
  3. Pick your tracks and click on “Send your music now.”
  4. The next screen lists all tracks you’ve sent to the app and allows you to remove any you’d like to instantly pull from active rewards. You can return to this screen  at any time by clicking on the Tracks menu at the top. This is also where you can add more music at a later date.
  5. Go to your Dashboard to see your analytics, including all-time and track-level downloads, impressions, shares, plays, likes and dislikes.
  6. Get a grasp of your top cities, states and countries by clicking on Download Locations.

That’s it! So many potential fans at your fingertips, including users of apps like Fruit Ninja, 7-Eleven and JunoWallet. Do keep in mind that any tracks streamed or downloaded through Klick Push are for promotional use only and will not generate direct revenue. What they will do is expand your reach, which in turn should increase your bottom line once you’ve collected some highly engaged new fans.

Check out the full demo video below:

Klick Push is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

The Marketplace Presents: Naked Press

NakedPressHiring a publicist can be daunting and expensive. We’ve sought to make it easier for you with the launch of Naked Press in The Orchard Marketplace.

With a focus on UK press — an important market, to say the least — Naked Press will pitch your release to targeted outlets including The Guardian, TimeOut, Mojo, Uncut, Q Magazine, Drowned in Sound, The Times, and more. They can take on artists in any genre and come at an exclusive discounted rate of £80 per press release, negotiated specially for you.

How do you get started? Just install the app in the Marketplace for the artist you’d like to promote, verify your artist name and contact email, and fill out a description of the release in as much detail as you can muster, including genre to key in on, specific requirements, highlights, deep, dark secrets, and more. Well, as long as you’re ok with seeing those last ones in print — that is the goal, after all!

Once you’ve sent that off, Naked Press will review your request and reach out via the email you provided. You’ll discuss the release directly, get the approvals needed, and Naked Press will work its magic on your behalf. Check back in the app 7 and 21 days after your press release has gone out to review number of contacts reached, opens and click rate. You can also access a PDF copy of the release for your records.

Get a visual tour of the app below:

Naked Press is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

Exploring iPluggers: How Artists Get Airplay

iPluggers The Orchard MarketplaceFor our latest Marketplace case study, we invited the folks at iPluggers to share some success stories from their users. From Latin to Pop, Electronic to Classical, these artists have all seen great results with the service. Read up below, and be sure to check iPluggers out in The Orchard Marketplace. Find out more about them, including special pricing for The Orchard’s clients, on their One-Sheet.

iPluggers is a digital plugging platform, servicing over 30,000 radio stations worldwide. Artists and labels have successfully used iPluggers to get airplay in countries all over the world, further strengthening their fanbase.

We have asked a few artists to share their stories with us.

Bongomatik
Genre: Latin / Pop / Jazz
Background: JJA Jazz Awards nominee

We choose iPluggers for our radio promotion due to its enormous reach and network: iPluggers spreads our music to radio stations we could have never reached by ourselves.

Before we started looking into digital radio promotion, we hired a traditional radio promoter which would promote our single to radio stations in The Netherlands. Costs were approx. €2500. Although we gained some airplay from his activities, we found that with traditional radio promotion, getting insight in the results is not always that easy.

When we started working with iPluggers, the costs of radio promotion of a single is about 10% of what we’d normally pay, we have direct insight in the results and we reach radio stations worldwide instead of being limited to our own country.

We would recommend that artists who have the resources to pay for traditional radio promotion do both traditional and digital radio promotion. Every band or record label should consider using iPluggers for their (digital) radio promotion: they just do what they promise to do and the communication with them is extremely smooth.

In addition to radio promotion, we make active use of our social media networks like Twitter and Facebook. Additionally, we also send our album for reviews to the press (both online and printed music media).

… Continue Reading

Try Your Hand at 9 Languages in The Orchard Workstation

Workstation_Russian_ReleaseBuilderIf you’re one of our valued clients, you already know all the ins and outs of The Orchard Workstation and how we always aim to make it the best that it can be. Our engineering squad spends countless hours making sure that our clients are able to easily and effortlessly go into the Workstation and do anything from uploading releases to checking analytics — hefty projects.

But we realize working in your mother tongue makes the process easier. So, without further ado, we’re excited to unveil our Workstation in 5 new languages! To Spanish, French, German and English, we’ve now tacked on Portuguese, Japanese, Turkish, Russian and Italian. That’s a total of 9 languages now available at the click of a button!

When it comes to managing data for your newest album or getting YouTube video stats on a release, sometimes wording gets lost in translation. We want to make sure you don’t miss a beat when it comes to your business.

Be sure to read the full press release, and if you’re up for it, get busy testing out your multilingual skills.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives