As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular platform, you ought to know your stuff.
So You’re Thinking About Advertising on Spotify?
Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners choose the ad-supported version and with access to over 101 million ad-supported users in 65 markets… Read more »
Alexa Spreads The Word With New Release Notifications
There’s no doubt, voice activated smart speakers have become a major influence within the music consumption ecosystem. According to a recent study by AudienceNet, these smart speakers are the driving force behind many listener habits including overall service adoption. A leader in the smart speaker scene, Amazon has recently launched a ‘New Release Notification’ feature for Echo devices in… Read more »
Pandora Pairs Up With Snapchat
Pandora and Snap recently announced an exciting new partnership—Pandora Premium listeners can start sharing their favorite songs, albums, stations and playlists via Snap. Any Snapchatter in the US who has a Pandora Premium account will have direct access to Pandora’s entire music library. If the Snapchatter who receives the music card doesn’t have a Pandora Premium… Read more »
Facebook Watch Goes Global & Introduces New Features
As users spend more and more time watching video content, social networks have been taking a more hands-on approach to video in response. Facebook’s more formalized vision for video content launched under the “Watch” section last year and, as you read this post, has been expanded to a global feature of the social network. Facebook… Read more »