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Master Your Calls-To-Action & Video on Facebook

February 23, 2015 Featured News, Marketing No Comments

FB-CTACompared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people during that first stop using the new Calls-To-Action feature in concert with video content and page design.

Few brands use the cover photo space for any type of programming notes, though labels and artists tend to do this by putting album covers and release dates here. Almost no one uses the cover image together with Facebook’s Page Call-to-Action (CTA) feature yet, though this would be quite effective.

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5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

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Polish Your Instagram Best Practices in 2015

February 19, 2015 Featured News, Marketing No Comments

InstagramLocationSmallWe’ve added a new best practices guide to help improve your Instagram account. Whether you’re brand new to the platform and just getting started or looking for ways to create better content, our guide outlines simple steps and fun ideas. In it you’ll find:

Basics for getting started

– The best ways to share Instagram content across other socials (and when not to share)

Hashtag and location basics

– Ways to tag other accounts and interact with fans in comments

– How to use Instagram Direct

Favorite apps to slideshows, collages, and adding text to photos

– Simple free tools for tracking and measuring results

Dig in!

Can’t Get Enough of Butch Walker

ButchWalkerAfter welcoming Dangerbird Records to The Orchard family, I think we can speak for the whole team when we say we were very excited to work with the label’s extensive and acclaimed catalog, starting with the multi-talented Butch Walker.

As soon as we heard Butch’s Afraid Of Ghosts was to be our first release with Dangerbird, we digital retail marketing folk jumped to promote it to our accounts. As a singer/songwriter titan deeply rooted into Rock and Roll’s rich soil, Butch really lets his music speak for itself, weaving intimate stories of love, loss and life into a unique tapestry of lyrical imagery. This recipe resulted in a massive amount of coverage of the album its first week in stores, and ultimately a spot at #1 on Billboard’s Top New Artist Albums chart.

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Heat Up Your Catalogue, Sign On To Compilations!

Daily Rind New YearsAre you ready for a Spring thaw? Need something to warm up your catalogue? Well, 2015 presents a brand new opportunity to give your catalogue a breath of fresh air by signing up with The Orchard’s fast-growing Compilation Services! When you do, our crack team will work closely with you to match your content with even more terrific music to create custom compilations. Last year, we worked with more labels than ever, and this year, we plan on doing even better.

In Compilations, we specialize in covering an incredibly diverse musical territory, from Reggae to Country & Western, Rock & Roll to Classical, from Golden Oldies to the freshest New Music, and content from just about every corner of the globe — we leave no stone unturned in our quest to create only the best Compilations.

Whether you’re looking to introduce the world to a new artist, or remind us of an old favorite, compilations is the perfect avenue for providing exposure for your artists and boosting your catalogue’s visibility. So let us help you chase away those Winter blues; maximize your content and sign up for Compilation Services today!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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