Posts Categorized: Marketing

5 Ways for Musicians to Use Facebook Video


2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. The Orchard has been working with Facebook’s video offering… Read more »

Should You Post the Same Content on Facebook and Twitter? Here’s How to Decide


This article, written by Brooklyn-based electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!  We’ve all seen it: Twitter feeds with incomplete sentences that turn into “on.fb” links, Facebook pages with nothing but tweets that are smothered in hashtags… Read more »

On The Rise: Messaging Apps


Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are many to choose from, some you likely already use to stay in touch with friends and family. Let’s start by looking into a few platforms and ways… Read more »

6 Essential Elements of a Killer Album Release Show


This article, written by owner of Muddy Paw Public Relations, Angela Mastrogiacomo, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!  As a music journalist-turned-music publicist for over six years, I’ve been to my fair share of album release shows. Some of them blew me… Read more »