Posts Categorized: Marketing

Pandora Premium Is Here & It ‘Sounds Like You’


You have likely noticed the new ‘Sounds Like You’ campaign that Pandora has launched to announce the arrival of Pandora Premium, their new paid on-demand subscription service. Pandora Premium is now available to all users on mobile via the Apple App Store and Google Play. The ‘Sounds Like You’ promotion is an artist driven marketing campaign… Read more »

Case Study: Jacob Collier “In My Room”


GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob… Read more »

Share The Love Not The Post


Picture this: You’ve just posted a picture to Instagram with the caption “Thank you all for coming to the show last night. Manhattan, you’re next.” You decide to share this post to your Facebook and Twitter as you usually do. Then you take a minute to look at your Twitter to see the post shows… Read more »

The Full ‘Story’ Social Media Breakdown


With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apart: Facebook Stories Facebook is the latest app to roll out Stories to users…. Read more »