Posts Categorized: Marketing

Safely Send Your Music to Influencers with Play MPE

The Orchard is excited to share that we have partnered with Play MPE, one of the leading players in promotional digital music delivery. Through this relationship, clients of The Orchard will enjoy preferential pricing to service their music through Play MPE. With over 80,000 industry contacts in radio and press, Play MPE has been working closely with industry influencers… Read more »

5 Ways to Snapchat in a Snap


With the announcement of Snapchat’s name change to Snap Inc. and the upcoming release of the new Spectacles, we’re counting down 5 of our favorite ways to use Snapchat. What are yours? 1. Track Previews/Announcements Snap is the perfect platform to tease new tracks by using its concept of short disappearing content. Each Snap video lasts a max of… Read more »

Get Your Crossposting Video On (Facebook)

Earlier this month, Facebook announced new crossposting video features for all Pages. How can you utilize this in your marketing campaigns? Let’s say your artist is releasing a video for their new single and they upload it to their Facebook Page. Previously, you as the label would share the artist’s post to promote the video release (or vice versa). You were not… Read more »