Posts Categorized: Marketing

Spotify Best Practices: 4 New Tips to Strengthen Your Profile


Spotify is ever-evolving. As the service grows and users discover more and more content, the streaming giant is innovating ways in which artists can connect to fans and vice versa. As a result, Spotify has implemented a few new features for artists, managers and labels which called for an update to our Spotify Best Practices. Before… Read more »

10 Tips for Perfect Playlist Curation


In the world of song promotion, no format has gotten more coverage than playlisting. From how to get on them to knowing which ones are the most popular, everyone wants a piece of the playlist pie. The downside of being featured on someone else’s playlist, however, is being at the mercy of the curator. One… Read more »

Musicians: Use Our Pinterest Starter Guide & Get Pinning


Pinterest, the photo sharing site that allows you to ‘pin’ images to virtual boards, recently announced it has hit 150 million monthly users. That’s an impressive 50% more than last year and what’s more, 40% of these new users are men — quite a big deal for the platform, which is known to be heavily female-based. In addition, Pinterest noted that… Read more »

The Low-Down on Chatbots


Chatbots. Alongside VR, this year has certainly been the year of chatbot technology and AI. So what are these chatbots I speak of? Look no further, here’s the lowdown on all things chatbots. What are chatbots and what is AI? A chatbot is a chat service that is powered by certain rules. The technology is nothing… Read more »

Safely Send Your Music to Influencers with Play MPE


The Orchard is excited to share that we have partnered with Play MPE, one of the leading players in promotional digital music delivery. Through this relationship, clients of The Orchard will enjoy preferential pricing to service their music through Play MPE. With over 80,000 industry contacts in radio and press, Play MPE has been working closely with industry influencers… Read more »