Posts Categorized: Marketing

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

New Features to Snap About


At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »

Five Essential Content Assets You Need For Your Next Release


Our Marketplace partner, Radar Creatives, have recently launched a new tool allowing commissioners to search creative profiles to find talented designers, artists, filmmakers and the like. With more info on this update, we have Lizzie Cooley from Radar with the guest blog post below. As a current artist or band working in the music industry,… Read more »