Posts Categorized: Marketing

The Orchard Goes Back To College

Remember your college days? Yea, neither do we. But — we’ve managed to track down a group of College students in various markets across the U.S. who are as passionate about music as we are! These students I’m speaking of make up our College & Lifestyle Marketing Department. We have students in New York City,… Read more »

Find Your Sweet Streaming Spot on Rdio Select

In the Game of Thrones, you win or you die. And in the Game of Streams, you can expect to pay $10 a month or be subjected to countless ads disrupting your listening experience…. But not anymore! Recently, our friends at Rdio rolled out their newest offering, Rdio Select. For $3.99 a month, mobile subscribers… Read more »

Case Study: Oddisee Fights “The Good Fight”

GOALS D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. For the US-based digital and physical marketing campaign surrounding the release, out on Mello Music Group, we knew we’d have no trouble getting people excited about the album drop. Through forward-thinking marketing… Read more »

Connect with Radio Stations via iPluggers

Radio airplay is important when it comes to getting new fans and increasing sales. But hiring a traditional radio promotor can be expensive and covering several territories requires an even heavier investment. So how would you go about promoting your music around the world, without eating away at your entire promotional budget? iPluggers.

Tell Your Story with Flipagram

Flipagram is a fast growing social network that allows anyone to create visual stories with photos & videos, set to music. “Flipagrams” are unique in their length — the average is about 30 seconds, but there is no time limit. You are able to add links to the caption, which is not supported on platforms like Instagram,… Read more »