Posts Categorized: Marketing

How To Choose a Music Producer


Writing a guest post for us this week is Shachar Gilad, Founder and CEO of SoundBetter, a curated marketplace for music production talent. Shachar is also a touring musician, an audio engineer and producer and before SoundBetter, he helped design and market tools for musicians and sound engineers at Waves Audio and Apple Inc. We’re excited… Read more »

A Test Run of Spotify Running


When Spotify unveiled its new Running feature in their mobile app earlier this year, it was met with more than one “I wish I’d thought of that!” Music is an important motivational tool for any workout and this feature is a godsend to anyone (like me) who is overwhelmed by the task of creating the… Read more »

Have a Fiesta with CODISCOS & Magisto


There’s no better time than the summer to think fiestas, hip-shaking bambas and sharing it all with friends on the interwebs. Enter: Magisto, or to be specific, our partnership with the video storytelling app that pairs music with images to create engaging mini-movies you can share ’til your heart’s content.

Case Study: The Bright Light Social Hour “Space Is Still The Place”


GOALS When we met Austin-based Psych Rock band The Bright Light Social Hour (TBLSH), they had already piqued the interest of many in and around Texas following their self-titled, self-released debut album in 2010. For TBLSH’s second album and their first with Frenchkiss Records, our goals were simple: to excite existing fans while simultaneously growing… Read more »

5 Best Practices to Master Apple Music


We hope everyone has been enjoying the brand new Apple Music and exploring all of its exciting features. As with all new friends, it takes a little bit of time to get to know and understand how best to work with. To help, here are 5 Best Practices that you can follow to start maximizing your streams… Read more »