Posts Categorized: Marketing

Snap Your Friends, Snap Your Fans


At this point, the only way you don’t know about Snapchat is if you’ve been literally living under a rock. Even the most off-the-grid among us at least know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. A lot of the time (most of… Read more »

Ask a Music Journalist: Which Music Links Do You Prefer in a Pitch Email?


This article, written by Sound Dessert music blog founder, Gillian Driscoll, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! Humans now have shorter attention spans than goldfish. We’re talking eight seconds to get someone to opt in and listen to your music. (Goldfish,… Read more »

Compilations: Breaking Down Musical Barriers Since 2011


The New York Times’ recent article on Spotify revealed what some may view as a marketing revelation but is old news for us at Compilations: that streaming services are moving away from classifying by generic labels and instead embracing new mood or time-based musical recommendations. Considering how easy it is for the average Spotify subscriber… Read more »

Live In The Moment with Spotify’s Latest Updates


Streaming with Spotify has just made its largest application update in over a year with a few new and exciting additions to their mobile platform. This update not only provides users with algorithmic and professionally curated mixes but it automatically offers listeners music based on their current setting. Whether you’ve just woken up, are on your commute or… Read more »

Case Study: Nightwish “Endless Forms Most Beautiful”


GOALS Finnish-based Nightwish, the country’s top-selling band globally, composes some of the world’s best and most loved Symphonic Metal. When they announced they’d be releasing their 8th studio album, Endless Forms Most Beautiful, with Nuclear Blast this year, we got cracking on a marketing campaign that would speak to the band’s devoted fan base and… Read more »