Posts Categorized: Marketing

Dive Into Facebook Branded Content, Enabled for All Verified Pages


Once only available to media companies, celebrities or other influencers, branded content has now been enabled for all verified Facebook pages, as of April 8th. Facebook defines branded content as any post that specifically mentions or features a third party product, brand or sponsor. This can include text, photos, video, instant articles, links, lives video… Read more »

Case Study: Nothing “Tired of Tomorrow”


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GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture… Read more »

Create & Publish Ads On Your Own with New YouTube Director App


YouTube is putting users in the director’s chair for the first time ever. With the announcement of the YouTube Director for Business app, users now have the ability to create professional video advertisements without having to shell out big bucks on production. Better yet, because of the seamless nature of the app, very little experience or skill are necessary to… Read more »

Festivals: Then, Now and Beyond


We’re in the throng of summer festivals, and as I recover from attending Solidays in Paris just recently, I have to reflect on the past 20 years of festivals and how things have changed (I’m not as old as that sounds, really). Here are 5 examples that stood out to me: Big screens: to see the… Read more »

Live Stream Here, Live Stream There, Live Stream Everywhere


Nothing has taken the social media world by storm recently quite like live streaming videos. Tumblr is the most recent platform to jump on the live stream train following other sites like Twitter, YouTube and Facebook’s lead. Social media is all about ‘in the moment’ content and engagement. We look at our newsfeed’s most recent… Read more »