Posts Categorized: Marketing

Focus, Focus, Focus… Tracks


Listening trends in music can best be described as cyclical. In the 1950s, the single is king. By the 1970s, the popularity of the “concept album” reaches its peak. In the 80s and 90s with the rise of cassettes, and later the birth of iTunes, singles are back. Around the turn of the millennium, a return to… Read more »

The Rise of the Emoji & How It Can Work For You


Unless you’ve lived in a cave for the past few years, you should know what an emoji is. Smileys, those mini faces that smile, laugh, cry are emojis but emojis can also be small drawings of nature, food, activities, flags 🍀🍔🎶🇫🇷. Initially created in Japan in 1999 by a engineer from NTT DoCoMo’s i-mode mobile Internet, emojis really… Read more »

Who Has Time to Wait? Direct to Digital Business Thrives


Windows in the Home Entertainment space continue to shrink. Just recently, Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical run has shrunk down to 300 theaters or less, that film will be released on DVD/digital… Read more »

SXSW ’16 PanelPicker: Let the Voting Begin


It’s getting to be that time again… time to prep for the annual SXSW shenanigans! In industry-speak, the Austin, TX conference is just around the corner, (believe it or not!) and to get things started, we need your help generating excitement for our panels! Read on for more details, give ’em all your thumbs up in the SXSW PanelPicker… Read more »