Posts Categorized: Marketing

Are You Using Instagram Stories To Its Full Potential?


With Instagram’s introduction of Polling for Instagram Stories, you might be asking yourself if you’re using the feature to its full potential. You’re not alone. It seems every week there is a new update to the popular social media app. You could be surprised as Stories in particular, has become more and more useful as a marketing… Read more »

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

Welcome, Alessio!


Introducing Alessio Radoccia, Marketing Manager, Italy Hi everybody, I’m Alessio the newest Marketing Manager for the Italian territory. I’m very excited to become a part of the wonderful team at The Orchard! As a professional, I’ve worked primarily in the music business because it’s the only thing I’ve always wanted to do in my life…. Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »