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iTunes Does Indie

IndieAs you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand spanking new Indie genre page!

Run in much the same way as the New Artists page, the Indie page looks across genres for the latest and greatest of music in the Indie sphere, with feature placements editorially selected by iTunes. In the past few weeks, a wide range of Orchard artists have been featured, including Mello Music Group, Lightouts, Evans the Death, Young Guv, Karl Kling, Say Lou Lou, Strange Names, Pale Honey, Lee Fields & the Expressions and more!

You can use the “Indie Releases by Genre” link to break down further into Indie Electronic, Indie Rock, Indie Hip-Hop, Indie Dance and Indie Pop. You’ll also find sections on the page for hot tracks, pre-orders and new artists that you may want to check out.

We are loving this page at The Orchard and think you will too. Go check it out by using the drop down genre menu in the iTunes music store. If you have any questions about any of the recent changes at iTunes, please don’t hesitate to reach out to your client manager.

3 Easy Social Media Tweaks That Have a Big Impact on Fan Engagement

fan-engagement_sonicbidsThis article, written by Founder of New Artist Model, Dave Kusek, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! 

The New Year always brings thoughts of big changes and complete revamps when it comes to your music career, but I want to suggest a different approach. Instead of completely changing your strategy and mindset, make little changes gradually. Little tweaks in your social media strategy and simple messages, tweets, or emails can make a surprisingly large impact on your music career. And those little changes can add up to something game-changing.

In this article, we’ll be looking at some small things you can do to boost fan engagement and grow your fanbase. You can translate every single one of these examples into your music career with the tools you have available right now – your social media channels. On top of that, you can probably start executing some of these strategies today right after you finish reading this article, so let’s get started!

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Crowdfunding: A Modern Day Staple for Musical Projects

Brian Meece, ukulele playerWe partnered with RocketHub back in 2011 when we first launched The Orchard Marketplace. Crowdfunding was already starting to boom back then, and it hasn’t slowed down since. With the heart to see your projects succeed and the goods to back it up, RocketHub provides a solid platform for any crowdfunding campaign. To show you how it’s done, we bring you Brian Meece, CEO of RocketHub, with 6 key tips to make your project succeed.

With the advent of social networking (and sites like Facebook, Twitter, Pinterest, etc.), and a habit of building a mailing list, musicians are more connected to an extended network of fans and supporters than ever before.

As the CEO of RocketHub, one of the world’s leading crowdfunding platforms, I have seen thousands of projects raise funds and awareness via this new form of micro-patronage. Crowdfunding platforms can offer the credibility and infrastructure necessary to successfully harness the financial power of the crowd, but because crowdfunding is a relatively new trend, many artists misunderstand how to effectively leverage the tools available to them.

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Muzooka: Make Filtering Through That Pile of Demos Fun

Muzooka-LogoAt The Orchard, we get to work with a lot of up-and-coming tools and services. Sometimes, we meet some we know our clients would love — Muzooka is one of them. They’ve just built a tool that should help make discovering your next big artist a walk in the park. Cortney Harding, Director of Media Relations at Muzooka, breaks it down: 

Raise your hand if you have a stack of demo CDs that have been thrust upon you at some point gathering dust in a corner and occasionally threatening to topple over. Now raise your other hand if you have an inbox full of YouTube and Soundcloud links and oversized MP3 attachments.

Now put your hands down and keep scrolling.

Demos are great, and there’s nothing better than finding the next great band in the slush pile. But managing demos is a giant pain — it’s hard to keep track of them, time consuming to make a playlist to easily listen to them, and near impossible to know which slush pile tracks are worth checking out.

At Muzooka, we asked a bunch of labels, venues and producers about their biggest problems, and they kept coming back to demo management. With this in mind, we built the Partner Platform, and hope that we’ve created a simple and elegant (and free) solution.

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Master Your Calls-To-Action & Video on Facebook

February 23, 2015 Featured News, Marketing 2 Comments

FB-CTACompared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people during that first stop using the new Calls-To-Action feature in concert with video content and page design.

Few brands use the cover photo space for any type of programming notes, though labels and artists tend to do this by putting album covers and release dates here. Almost no one uses the cover image together with Facebook’s Page Call-to-Action (CTA) feature yet, though this would be quite effective.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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