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Live Streaming for Musicians: Periscope vs. Meerkat

PeriscopeExplore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s?

For those living under a social media rock, it all began just weeks ago when live video streaming app, Meerkat, launched, earning seemingly instantaneous, worldwide buzz and giving eager folks yet another people-watching opportunity. Just weeks later, Twitter responded by launching its own rival app, Periscope, which quickly earned its own social media acclaim. The application for musicians is obvious: grant fans an inside peek into life on the road, broadcast a concert, or host a live chat where the band can respond to comments as they roll in.

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Talking to iPluggers Founder Marvin Kuijs

Photo Marvin Kuijs at iPluggersAs one of our popular Marketplace apps, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. And as we know, radio promotion can accomplish great things for a budding artist. To highlight the benefits of his app, we sat down (virtually) with Founder and A&R Head, Marvin Kuijs, to pick his brain. Check out the interview below, and, if you’re an Orchard client, venture into the Marketplace and try it on for size! 

Hi Marvin, thanks for doing this interview with us. iPluggers has been available in The Orchard Marketplace for quite some time now. When did you actually start iPluggers and how did you get the idea to offer musicians radio promotion via a digital system?

Thanks for having me, I’m glad to shed more light on the inner working of iPluggers.

For musicians, the most important way to get heard and get more fans is airplay. But traditional radio promotion is a major investment that is not affordable for every musician or label and certainly independent musicians cannot afford traditional plugging in these times.

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iTunes Does Indie

IndieAs you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand spanking new Indie genre page!

Run in much the same way as the New Artists page, the Indie page looks across genres for the latest and greatest of music in the Indie sphere, with feature placements editorially selected by iTunes. In the past few weeks, a wide range of Orchard artists have been featured, including Mello Music Group, Lightouts, Evans the Death, Young Guv, Karl Kling, Say Lou Lou, Strange Names, Pale Honey, Lee Fields & the Expressions and more!

You can use the “Indie Releases by Genre” link to break down further into Indie Electronic, Indie Rock, Indie Hip-Hop, Indie Dance and Indie Pop. You’ll also find sections on the page for hot tracks, pre-orders and new artists that you may want to check out.

We are loving this page at The Orchard and think you will too. Go check it out by using the drop down genre menu in the iTunes music store. If you have any questions about any of the recent changes at iTunes, please don’t hesitate to reach out to your client manager.

3 Easy Social Media Tweaks That Have a Big Impact on Fan Engagement

fan-engagement_sonicbidsThis article, written by Founder of New Artist Model, Dave Kusek, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! 

The New Year always brings thoughts of big changes and complete revamps when it comes to your music career, but I want to suggest a different approach. Instead of completely changing your strategy and mindset, make little changes gradually. Little tweaks in your social media strategy and simple messages, tweets, or emails can make a surprisingly large impact on your music career. And those little changes can add up to something game-changing.

In this article, we’ll be looking at some small things you can do to boost fan engagement and grow your fanbase. You can translate every single one of these examples into your music career with the tools you have available right now – your social media channels. On top of that, you can probably start executing some of these strategies today right after you finish reading this article, so let’s get started!

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Crowdfunding: A Modern Day Staple for Musical Projects

Brian Meece, ukulele playerWe partnered with RocketHub back in 2011 when we first launched The Orchard Marketplace. Crowdfunding was already starting to boom back then, and it hasn’t slowed down since. With the heart to see your projects succeed and the goods to back it up, RocketHub provides a solid platform for any crowdfunding campaign. To show you how it’s done, we bring you Brian Meece, CEO of RocketHub, with 6 key tips to make your project succeed.

With the advent of social networking (and sites like Facebook, Twitter, Pinterest, etc.), and a habit of building a mailing list, musicians are more connected to an extended network of fans and supporters than ever before.

As the CEO of RocketHub, one of the world’s leading crowdfunding platforms, I have seen thousands of projects raise funds and awareness via this new form of micro-patronage. Crowdfunding platforms can offer the credibility and infrastructure necessary to successfully harness the financial power of the crowd, but because crowdfunding is a relatively new trend, many artists misunderstand how to effectively leverage the tools available to them.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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